How To Calculate Your Return on Investment

What is the percent return I can expect from a direct mail program? This is fair and common question.

To answers this question it is important to define your intentions. You see there is a difference between quantity and quality.

Quantity directly reflects to percent return.  The truth is that no one can tell you what a percent return you are going to get form of marketing. There are several variables that can affect percent of return, which are out of the control of the marketing company. I have seen the percentage of returns go anywhere from quarter of a percent to over five percent. It really is all over the board.

The numbers can be deceiving because a low percentage return can be a good thing if more people buy than in getting a high percentage return and everyone is shopping and not buying.

Most people agree that the quality of returns is probably more valuable than quantity.

Quality is easy to calculated using our Return on Investment Calculator. This simple calculator helps you to quickly and easily identify what the lifetime value of a new customer is to your business and how many you will need to make your investment worthwhile.

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Brad Woolwine
2023-10-06
Ive been working with Kelsi at Wilson Printing for several years, and they have always came through with every request.
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2023-08-30
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2023-05-22
Mark and Daniel are awesome!! Hive recently had the pleasure of working with Wilson Print Marketing, and I must say that their services exceeded our expectations. Wilson Print Marketing not only delivered high-quality printed materials but also demonstrated their expertise in creating impactful marketing campaigns.
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2023-05-08
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2023-05-01
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2023-04-28
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2023-04-28
I have been working with Wilson printing for years. Always great service, price and delivery on time. Highly recommend!!!! Patrick, Williams Insurance.
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2023-04-04
We love working with Wilson printing! Their customer service and their work is exceptional. They quickly respond, they quickly delivery proofs, and they quickly deliver the finished product. They help us with all our printing and design for marketing. Kelsi goes above and beyond and we would not use anyone else at Mease Life.
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