How Important is Having Printed Marketing Materials For Your Business?

‐ August 25, 2015

Who could have imagined how much the digital era would have changed everything.

The Internet has changed the buying patterns of Americans. Just about everything can be bought online or at least researched online. Several studies have found that when making buying decisions, the first place people go to for researching their options is the Internet.

The question is, if everything takes place online these days, should you still use printed marketing literature (such as full color brochures, flyers or catalogs) as part of your business’s marketing strategy?

How Important is Having Printed Marketing Materials For Your Business?

Why Having Printed Marketing Materials Is Important To Your Business’s Success Than Ever Before

Successful strategies for marketing a small business are never about just one medium. Sure, it is easy and cheap to have a digital PDF brochure of a product, and many have cut corners in this direction. What most of them find is that buyers will often need to see and touch something that represents a product before they buy.

Reaches for information from a website or pay-per-click ad are fragile. They have to be coaxed along, nurtured and strengthened. People will often give you their address to mail a brochure to before they give you an email. Mailing a full color brochure to an interested prospect is often what is needed to pull in the sale for your company. Or a salesperson handing the prospect the appropriate printed full color flyer or brochure at the exact right moment in the sales process will help to close the sale.

A good marketer uses many different mediums to generate many different leads, and then nurtures them along with the right promotional piece until they are ready to become customers.

With all the scandals of the Internet, malware, phishing schemes, and spam traffic, many buyers find it difficult to trust a business that is completely virtual. These buyers need to know that you are real, reputable and that you have a physical address, a phone number, and a brochure or other types of printed material to help them feel secure in their decision to buy from you.

If you ignore that you do need a mix of mediums and materials to compete in the business market today, you have just lost leads, sales and a segment of the population that could have been interested in your product or service.

Online marketing should be a very important part of your marketing strategy today, but your plan will not be as effective as it could be without including more tangible forms of marketing and lead generation for your business.

The digital age has brought along many advances in printing technology that has increase the quality and reduced the cost of full color printing. Today, it is very affordable to digitally print small quantities of full color brochures, flyers and product booklets.

Click Here for Pricing!

You should team up with a full service commercial printing company who can help make your business look very good. A commercial printer who has experienced graphic designers on staff and a full complement of high tech digital printing equipment can make your business look good and save a lot of money.

©2005-2015 Mark Hale, All Rights Reserved.

High Quality
Printing And Design

Our Services

  • Postcard Printing
  • Business Brochures
  • Booklet Printing
  • Flyers
  • Signs and Banners
  • Customer Thank You Cards
  • Websites
  • Custom Pocket Folders

    Join 1,000s of
    happy customers

    Brad Woolwine
    2023-10-06
    Ive been working with Kelsi at Wilson Printing for several years, and they have always came through with every request.
    Savannah Hoopii
    2023-08-30
    Great service and quick turnarounds!
    Marketing HiveStyle
    2023-05-22
    Mark and Daniel are awesome!! Hive recently had the pleasure of working with Wilson Print Marketing, and I must say that their services exceeded our expectations. Wilson Print Marketing not only delivered high-quality printed materials but also demonstrated their expertise in creating impactful marketing campaigns.
    Tiffany Gardner
    2023-05-08
    I have used Wilson Printing several times now. They always deliver a good product quickly and have good customer service.
    Eric Steele
    2023-05-01
    Dealing with Wilson Print Marketing is smooth & easy. 10/10 Service!
    Robin Hod
    2023-04-28
    Excellent, upbeat service. Very professional and at the same time very friendly! And most importantly getting me results. I strongly recommend!
    Patrick Williams
    2023-04-28
    I have been working with Wilson printing for years. Always great service, price and delivery on time. Highly recommend!!!! Patrick, Williams Insurance.
    Sheree Broadhurst
    2023-04-04
    We love working with Wilson printing! Their customer service and their work is exceptional. They quickly respond, they quickly delivery proofs, and they quickly deliver the finished product. They help us with all our printing and design for marketing. Kelsi goes above and beyond and we would not use anyone else at Mease Life.
    SunBelt Home Sales
    2023-03-10
    I have been using them for years. Quick and efficient!
    testimonials