I wanted to get you thinking about something you might not have thought about lately and that is, what is the biggest source of potential sales for your business. It is so obvious that most people tend to overlook it. One of the biggest potential sources of income for most businesses is from their existing customers. Why? They are already familiar with your product and service. Often it is a matter of finding ways to stay in front of them.
You may have noticed that Wilson Printing does a lot of marketing. We send emails, postcards, newsletters, phone calls, note cards and check mailers. And on top of that, calendars, folders, brochures and note pads…. Is it worth it? Yes it is. Many of our customers received 20 or 30 of our marketing pieces before they had a need or developed an interest. Is it expensive? Yes, it costs money. It is actually not that expensive when you consider the return on the investment. Many businesses today are on the hunt for cheap or free marketing and promotion. The cheap and free marketing is overused, ignored by customers and prospects and is generally not very effective. To get the return you want you have to go back to the basics, direct mail, face-to-face visits and phone calls to your customers. Use email, sure. Have a great looking web page, most certainly. But don’t depend on these things as your sole form of marketing and outreach.
Here is how to get more business from your customer. The idea is that your business is in front of them when they are ready to buy. Since it is impossible to time the market, the only option is to consistently be in front of your customers and prospects. To do this you need to create a budget and have a plan.
One of the most time-tested methods of staying in front of customers is newsletters. Newsletters printed in full, four colors are the most effective, but you can print in black & white too. It is best to send a newsletter out at least every other month and depending on your business, maybe every month.
Sending out a regular newsletter also forces you to keep your database up-to-date and current and to also actively put more people into the database.
Can you send your newsletter out via email? Of course, but keep in mind that email is the cheap and easy marketing and everybody is doing it. The result is that it is not as effective as hard, direct mail. You should not rely on it as the main method to get your newsletter out.
At Wilson Printing we offer a newsletter service that is turnkey for you. We plug in human-interest articles along with feature articles about your business and current specials. We can save you money on the direct mailing cost too. There is a technology to putting out a newsletter that informs but is still easy reading. Newsletters are not the only way to stay in front of your customers.
Some other ideas to help you stay in front of your customers are:
- Note Pads
- Thank You Notes
- Care to Share Cards
- Check Mailers
- Sales Letters
- Pocket Folders
- Tabbed File Presentation Folders
- Care To Share Referral Cards
If you are looking for ways to increase your income, start by mining the gold that is in your client base. We can help you make it easy and profitable. We are just a phone call away. We have the marketing experience, the graphic designers and the equipment to save you money and help you make a great impression on your customers and prospects.