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What Is The Most Profitable Way To Advertise A Small Business?

Direct mail postcards are one of the most profitable ways to market your business. It sounds easy to mock up a postcard, buy a mailing list and send it out. Then wait for the phone to ring. It is almost that easy but still, there are secrets to postcard marketing success that marketing pros employ to boost response rates.

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The differences between a professionally designed and amateur postcards are sometimes minimal, yet what accounts for the dramatic difference in return on investment? The following is a list of tips you can use to make your postcard marketing more effective:

Write Your Copy With The Correct Point-of-View

Your message should be written from the point-of-view of your customer. Why do they need what you are selling? A human being is going to receive your postcard, so write your message in way that person will relate to and understand.

Keep It Simple

Tell them what it is, why they want it and how it will help them. Give them a reason to respond today.

If you want more response from your postcard marketing get the idea out of your head that more is better. More content in a postcard or any other form of direct mail marketing kills response. A postcard advertisement is different from your website (where you will want more content). An effective postcard has just enough information to attract interest and engage the reader, creating want for more information.

The most powerful postcard delivers a singular message to a targeted audience. Keep your message simple by promoting one product or service and delivering one offer to one customer. Even when you send out a sales letter or brochure, focus on one product or service and sell the hell out of it. Do not laundry list your services hoping someone will need something you sell. It does not work.

Offer Something Extraordinary

Make no mistake when you are advertising you are buying customers. How much are you willing to invest to get a customer? The answer to that question depends on how much a customer is worth to your business.

To get prospects to respond you have to offer something truly extraordinary to them. If you’re offering 10 % off or a free consultation, guess what so is your competition! The prospect will look at your offer and yawn. THINK MAN! What can you offer that will get attention? What can you offer that is of value to the prospect? What can you offer that will make your competition gasp and think, “How can they do that?” and make the prospect call you?

If your offer is extraordinary, you mail to a targeted mailing list a well thought out and design postcard, you will get responses.

Direct mail marketing and postcard marketing are one of the most effective ways you can advertise. You can go about it with a lazy attitude and get mediocre response or you can do your homework find out what your prospects need and want and combine it with an extraordinary offer, hire a professional marketing company to design it for you and get a good return on your investment.

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We, as marketing professionals, employ a host of techniques to boost postcard response rate, but compelling copy, intelligent design, a targeted mailing lists, and an outstanding offer are the essentials you need to launch a remarkable postcard direct mail marketing campaign.

©2005-2015 Mark Hale, All Rights Reserved.

How Important is Having Printed Marketing Materials For Your Business?

Who could have imagined how much the digital era would have changed everything.

The Internet has changed the buying patterns of Americans. Just about everything can be bought online or at least researched online. Several studies have found that when making buying decisions, the first place people go to for researching their options is the Internet.

The question is, if everything takes place online these days, should you still use printed marketing literature (such as full color brochures, flyers or catalogs) as part of your business’s marketing strategy?

Why Having Printed Marketing Materials Is Important To Your Business’s Success Than Ever Before

Successful strategies for marketing a small business are never about just one medium. Sure, it is easy and cheap to have a digital PDF brochure of a product, and many have cut corners in this direction. What most of them find is that buyers will often need to see and touch something that represents a product before they buy.

Reaches for information from a website or pay-per-click ad are fragile. They have to be coaxed along, nurtured and strengthened. People will often give you their address to mail a brochure to before they give you an email. Mailing a full color brochure to an interested prospect is often what is needed to pull in the sale for your company. Or a salesperson handing the prospect the appropriate printed full color flyer or brochure at the exact right moment in the sales process will help to close the sale.

A good marketer uses many different mediums to generate many different leads, and then nurtures them along with the right promotional piece until they are ready to become customers.

With all the scandals of the Internet, malware, phishing schemes, and spam traffic, many buyers find it difficult to trust a business that is completely virtual. These buyers need to know that you are real, reputable and that you have a physical address, a phone number, and a brochure or other types of printed material to help them feel secure in their decision to buy from you.

If you ignore that you do need a mix of mediums and materials to compete in the business market today, you have just lost leads, sales and a segment of the population that could have been interested in your product or service.

Online marketing should be a very important part of your marketing strategy today, but your plan will not be as effective as it could be without including more tangible forms of marketing and lead generation for your business.

The digital age has brought along many advances in printing technology that has increase the quality and reduced the cost of full color printing. Today, it is very affordable to digitally print small quantities of full color brochures, flyers and product booklets.

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You should team up with a full service commercial printing company who can help make your business look very good. A commercial printer who has experienced graphic designers on staff and a full complement of high tech digital printing equipment can make your business look good and save a lot of money.

©2005-2015 Mark Hale, All Rights Reserved.