One of the most important things you can do in sales and marketing is put on a professional presentation for your clients and prospects. How you present your proposal and how the materials you leave behind look and are arranged will definitely have an impact on your prospect’s impression of your sales person and your company.
The easiest way to arrange your materials and proposals is with using a professional presentation pocket folder. Pocket folders allow you to leave behind something that makes your company stand out and look professional.
In today’s rush-rush of the digital age, it is easy to underestimate the value of a good first impression. If you or your sales people make a proposal or give job estimates and you have a lot of competitors you need a presentation pocket folder.
Let me ask you a question. What materials do you normally hand to or send to your customers? How do you organize the data in your proposal? Is it organized with your business card paper clipped to the front? Do you try to send everything out via email digitally? How does sending out a PDF of your proposal affect your sales?
What Is Your Basic Goal In Making A Presentation To A Client?
What is your basic goal in making a presentation to a client? It’s to make a good impression and to make a sale, right? Then a basic tool in your marketing and branding arsenal should be a pocket presentation folder. Pocket folders will help you brand your company and help you look more professional.
Basic specs of a pocket folder:
- Standard sized is 9 x 12
- They are printed usually on one side in one, two or full color.
- Pocket folders are die cut and glued with standard 4” pockets with business card slits.
- The paper stock will depend on your type of businesses: for example for a lawyer or accountant a nice linen cover stock would be the best; for a construction company a heavy gloss cover stock.
- For real estate and legal applications your pocket folder can be 9 x 15 to hold legal documents.
- Also, smaller 6 x 9 pocket folders are sleek and less expensive than larger folders.
What types of businesses benefit from having custom made presentation pocket folders?
- Home Builders
- Roofing Companies
- Service companies
- Heating & Air
- Tax Preparation services.
- Any business that sells B2B
- Orthopedic surgeons and medical offices
- Stock Brokers
- Real Estate Brokers & Agents
- Advertising Agencies
- Radio Station Sales
- Television Sales
- Any Media Sales company
New Client Welcome Kits
Presentation pocket folders are also a key part of new client or new patient welcome kit. For more on what to include in your companies welcome kit click this link and read this article on what to include in your welcome kit.
Industry trade shows allow you to meet potential clients in mass. A presentation pocket folder should be an essential to your overall marketing presentation to prospects at the trade show. Giving interested prospects a folder with all pertinent information of your company’s services and products will make you stand out in a crowded field. From an attendee’s point of view, the problem with trade shows is you get all this seemingly random promotional pieces from the participating vendors and few of the things you receive are organized. So you end up with a mess when you get back home. Get ahead of your competitors and give your prospects something that helps them to keep your information separate and organized.
Communication with media outlets is important and pocket folders help you disseminate your information to the press in an organized fashion. Reporters and media outlets will promote more of your information if the information you give them is easy to read and is organized.
This is an almost forgotten use of pocket folders. Put all of your warranty and company information in a pocket folder. Another tool we offer is a tabbed file folder. These smaller folders are inexpensive and fit into a file drawer. For more information on tabbed folders click here.
All of the presentation pocket folders we produce are custom to our clients. The folders are designed to build your brand and to help you stand out from your competition. For more information about how a pocket folder can help your business, give us a call at 727-536-4173.
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