Types of Dental Postcards

Postcard marketing for dental offices has been a staple for many practices for years. What types of dental postcards are best for your practice? The answer to that depends on what goal you have for your practice.

Most practices use postcards to acquire new patients. Postcards are inexpensive and allow you to target your best patients.

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The two ways to target your dental postcard mailer:

  1. By geography. A few years ago the US Post Office came out with Every Door Direct Mail or EDDM as it is commonly referred to. EDDM allows you to target prospective patients living close to your practice. The benefits of EDDM are that you do not need a mailing list, the postage is cheap usually .17 – .18 cents per card and you can mail up to a 8.5 x 14 postcard for that postage. It is a very affordable way to market your dental practice.
  2. Targeted mailing list. If you have a specialty practice or you want to target a specific age, income or demographic group, such as senior or people who just moved to the area, a postcard mailer with a targeted mailing list is your best bet. The benefits are obvious, you can target exactly who you want. You will need a mailing list and if a company like Wilson Printing handles the mailing, we can get the postage down to .26 – .27 cents per postcard for you.

Click Here To See Dental Postcard Samples

Aren’t postcard mailers old school, why are you suggesting them? You’re correct, they are old school. The first postcard was mailed in the US over 200 years ago. The reason postcards are recommended for dental marketing is that they work! Postcards are easy to use, easy to track and get noticed. Something you can’t say for 21st digital and Internet marketing.


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Butts In Chairs: The Purpose Of Dental Practice Advertising

Smiling dentist leaning against dentists chair in dental clinicWhy would you want to advertise your dental practice? The answer is to put butts in your dental chair – period. With all the high tech mumbo jumbo advertising today, it is easy to get caught up in things that will cost you a lot of money and not put butts in your dental chair.

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Advertising a dental practice is the same as any other business. You identify who your best prospect is. You list out the services they would buy. You list out the benefits of the services they buy. You come up with an offer that the prospect (your ideal patient) will find compelling and then you pull it all together and put a targeted message in their hands.

There are four basic marketing tools you need to expand your dental practice:

  1. An attractive website that captures the spirit of your practice and its location and phone number.
  2. A targeted and consistently done new patient direct mail program for a dental practice.
  3. A care to share patient referral program. Your existing patients are a good source of new patients. You can turn each new lead from that comes in from your direct mailer and website into 3 or 4 other new patients from referrals.
  4. A newsletter that is mailed to your existing patients at least once per quarter. Staying in front of your existing patients helps with patient retention.

The above is easily understandable. Easy to do. Easy to keep on track. Once you have the four basic marketing tools in, your time and attention can be on treating patients.

Where dental marketing gets complicated is when you start running pay per click ads. If you want to throw marketing money down a black hole, start buying Google ads and not know what you are doing or worse hire someone you think knows what they are doing, but really does not have a clue either. Internet marketing is okay if you have the know-how, time and money to do it, but should not be the only thing you do. Usually a well-designed website is the extent of what you need on the web.

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Any form of marketing that does not put butts in your dental practice should be avoided. Direct mail marketing for dental practice is affordable, trackable and has a proven track record of putting butts in seats.

Do you want to create a steady flow of new patients into your practice, the above four things will achieve that for a relatively low cost per new patient.

©2005-2016 Mark Hale, All Rights Reserved.

Make Your New Clients Feel Special With A Customer Welcome Kit

Customer Satisfaction Reliability Quality Service ConceptWhat happens after a prospect becomes your customer or client will be the difference between a one-time sale and repeat customers.

You have spent a lot of money on your marketing to get a person to call and buy from you. How do you now convert them into long-term working relationship?

The answer is that it will take a little effort and will cost a little money. It is the extra effort you put forth that pays the dividends. Zig Ziglar once said, “There are no traffic jams on the extra mile.” By going the extra mile after the sale you go a long way in cementing a long-term relationship with a new customer.

Need Help With A Welcome Kit? Click Here!

how to create a welcome kit guide


Quick And Easy Ways To Create A Welcome Packet!

    Ways To Welcome A New Customer

    1. Send them a gift. A gift can be as easy as a Starbucks gift card or a box of chocolates with a note thanking them for their business.
    2. A welcome kit is the next step. A welcome kit gives your new client the data they need and want about your company.
    3. Best to do both and send them a gift and a welcome kit.

    Welcome Kit SampleWhat Should Your New Customer Welcome Kit Include?

    • A custom designed pocket folder or large envelope that brands your company.
    • A letter from the general manager or owner. The letter would have the purpose of making the client feel welcome and also offer a quick review of the main points of the product or service the customer just purchased from you.
    • Some business models are to include a brief bio on the company.
    • A short overview of what else you offer. The purpose is to cross promote other services you offer that the client may be interested in.
    • Your office hours.
    • Your company contact information that is clear on how and when clients can contact you.
    • If applicable, a copy of the contracts and agreements.
    • A flyer sheet asking for a referral. If you have a referral program, explain how it works. And include referral cards and business cards, so that your client can now refer your business.
    • Include full color brochures for related products and services that they may be interested in.
    • Another good idea is to include a list of frequently asked questions.
    • Promotional gadgets and items with your logo like pens, calendars, and magnets, etc.
    • Warranty certificates are vital especially if you are selling big-ticket items.

    If you need help coming up with a Welcome Kit that would be perfect for your business and your type of customers, you should call us. We can help.

    ©2005-2016 Mark Hale, All Rights Reserved.

    Are You Fishing For Leads On The Internet, But Catching Very Few Fish?

    When the Internet started, it was destined to be a tool for marketing and promotion; used to be a fertile source of leads and sales. Depending on what type of business you have, Internet marketing may, but probably is not, a good source of sales recently.

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    The reason lies in how people use the Internet. They use it to shop, but not necessarily buy. The reason for this is every website has entry forms, pop ups, live chats and such. People used to be okay with entering their email address, now not so much. Enter your email in the wrong site and “BAM” you get a flood of spam messages. Then there is adware, malware and viruses.

    Do you want to generate serious leads that result in sales or get a bunch of “leads” that you spend time with and don’t sell much?

    Direct mail marketing is still the best way to generate bankable leads. You target exactly who you want. You put a targeted direct response message in the prospects hands. You generate a lead. They buy because they are qualified, and now you have a new customer!

    The challenge with Internet marketing is that you are fishing in a very, very BIG pond. A pond that is full of big sharks with a lot more marketing money than you have. Direct mail marketing allows you to bypass all the competition and go directly to who you want to do business with.

    There are several types of direct mail pieces:

    (If you click on the links above it will take you to samples for each.)

    Looking For Pricing? Click Here!

    The cost per lead is lower with direct mail and the cost per sale is trackable. The only reason direct mail fails to pull responses is when you have:

    1. A bad mailing list. Usually a wrongly targeted list or old data. A mailing list is something that is wise to invest a little money in.
    2. A bad ad. Usually due to poor graphic design, generic image type ad and/or weak or nonexistent offer.
    3. Not enough repetition. This is because you did not consistently mail the prospect list, so your mailer ends up being a hit-or-miss proposition.

    That’s it. All three of the above are easy to fix. Direct mail for small business is affordable. If you are not using it now, but would like help, call and talk to one of our marketing consultants, 727-536-4173.

    ©2005-2016 Mark Hale, All Rights Reserved.