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How To Build a Customer Loyalty With Business Birthday Cards

Fact 1: Absolutely everyone has a Birthday!

Fact 2: Your Birthday is a special day!

Fact 3: Using Birthday’s as a marketing tool makes sense for most businesses.

Birthdays, even more than any other holiday, are more special and are more looked forward to, (up to about 40 then you stop counting). Some people even stretch their Birthdays out for a week – turning it into a “Festival of ME!! You can’t spell awesome without ME!”

As a marketer, Birthday’s present a golden opportunity to build customer loyalty and to get new business.

Two Ways To Use Business Birthday Cards For Your Business:

1) Send Your Existing Customers A Birthday Card. This entails getting the birthdates of your existing customers and sending them a Birthday Greeting. The question is, do you send a Birthday email or a physical Birthday card in the mail?

  • Emailed Birthday greetings are better than nothing, but are often lost in a sea of Spam and other Birthday messages and lack a personal touch and meaningful impact.
  • Let’s talk about a mailed Birthday card…they are very personal, have an impact, and gets you noticed. Sure it costs more money for you in postage and the printing of the Birthday card, but your customers see that too and they feel special.

2) Mail Prospects In Your Area A Birthday Card. Wilson Print Marketing USA can help your business get a mailing list of your ideal prospects and potential new customers with their Birthdays. Each month you will mail a card to the people who are having a Birthday that month.

  • Include in the Birthday card a special offer, giving the prospective new customer a reason to call and do business with you for their Birthday. Mailing a Birthday card is an effective way to create new customers for your business.

Ideas for Business Birthday Card Incentives…

When you send out business Birthday cards, sure you want to make the person feel special on their Birthday, but it would also be nice to drive some sales back in your door.

The following are some ideas to help you drive sales back to you with a Birthday Card mailer:

  • A Birthday discount coupon, 10% off, or a free service. Something of perceived value to your customer or prospect. Put an expiration date on the coupon (the idea is to drive traffic and sales now).
  • If you have a type of business that it’s difficult to offer a discount, you can send the person a gift certificate or a Starbucks Gift Card. A recent survey by the National Restaurant Association found that Birthdays are the MOST popular occasion to dine out, with 7 out of every 10 visiting restaurants to celebrate Birthdays, whether it is their Birthday or someone else’s. Birthday marketing for business is a proven and effective means to get noticed and drive customers in your door.

The biggest reason why businesses fail to send out Birthday cards is simply the time it takes to do it. There are companies that will mail cards out for you each month. Wilson Print Marketing also offers that service in addition to designing a custom Birthday card that is unique and builds your brand.

If you would like more information about how your company can send out Business Birthday cards or you would like a free list count of potential new customers in your area and their Birthdays, fill out the form below and one of our Marketing Consultants will contact you:

12 Steps To Writing Effective Sales Letters

how to write effective sales letters

Sales letters are, by definition, a means to market your business and drive sales in your door.

Writing effective sales letters means following a simple format and writing in a conversational style that engages the prospect.

  1. Get attention. You have to get the attention of your prospects. The style and format of the sales letter and envelope is the first step to getting noticed.
  2. What problem are you solving for the prospect? The first line of an effective sales letter should state the problem you are going to solve for the prospect.
  3. Build the ruin. What happens if their problem is not handled or otherwise solved? It is the old pain versus pleasure story. People will do more to avoid pain than to gain pleasure. What is the pain they could experience if they do not solve their problem?
  4. Provide a solution. Demonstrate how you will solve the problem. How are you going to help them?
  5. Credibility. Tell them why you are the best to help them with their problem. By presenting your credentials, experiences, and successes you are increasing your creditability to your prospect.
  6. The benefits. Explain the benefits of what you are offering and what is in it for them to do business with you.
  7. Provide proof of your claims. Anyone can make a claim, but few go the extra step of validating their claims. People see through BS. So do not BS and always back up your claims with proof.
  8. Give them a reason to act now. Otherwise known as, make them an offer they can’t refuse.
  9. Limited Time. Imply there is a scarcity or limited time to act.
  10. Back it up. Always include a guarantee if they are not happy. It is in your best interest to do so. You do not want to muddy up your market with dissatisfied customers.
  11. Call to action. Ask for the order.
  12. Remind the prospect. Close your sales letter with a reminder that the offer is for a limited time and that they need to act now.

Click Here For More Information About Sales Letters

Understanding The Reader (Your Prospect) And Handling Objections

After writing your sales letter, step back and read it from the perspective of your reader. What objections, concerns or questions would you have about the communication?

First of all, please understand that you are never going to overcome or handle an objection, question or concern fully in a sales letter.

Your goal is to get attention, build interest, create desire and create questions that need to be answered by the prospect. You have to invoke the urge to CALL or GO SEE to get more information. As a business owner, you will want to have live communication with the prospect! This is the part of the sales equation where objections are handled and questions are answered.

Having said that, there are objections your readers will have. For example, when you read your sales letter back to yourself, from the perspective of your potential customer, ask yourself the following:

  1. Does this company understand the problem I am facing?
  2. How do I know you’re reputable or otherwise qualified to handle the problem?
  3. I don’t believe you.
  4. I really don’t need this right now.
  5. How do I know it will work for me?
  6. What happens if I don’t like it?
  7. Sounds expensive, I can’t afford it.

Writing effective sales letters is not as difficult at you might think it is. Just keep within the above points.

If you have any questions, or would like a quote for printing and mailing a sales letter campaign for your business, fill out the form below and one of our marketing consultants will contact you:

 

 

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