Looking for a smart way to reach local customers—without breaking the bank? Every Door Direct Mail (EDDM), a program by the U.S. Postal Service, lets you send postcards to every address in a chosen neighborhood or ZIP code—no mailing list needed. That means major savings on postage and a wide reach for your message.
Here’s why it works: Your postcard gets delivered to every residential address on a specific carrier route. It’s not personalized with names, but that’s what keeps the postage cost incredibly low—perfect for local businesses looking to stretch their marketing dollars.
How Much Does EDDM Cost?
The big advantage? Postage starts at just 22 cents per piece, compared to 40 cents or more with standard bulk mail.
Why so low?
- You’re mailing to every door on a route—no sorting or address labeling needed.
- You do some of the prep (like bundling), which reduces USPS handling.
That means for the price of mailing 5,000 pieces the old way, you can now reach up to 10,000 households. Twice the exposure = more leads, more customers, and more sales.
How Long Does It Take?
It depends on your artwork.
- Ready-to-go files? You can print and mail in as little as 5 business days.
- Need design help? Just allow a little extra time for creative and proofing.
How Do You Choose the Right Areas?
The USPS has a user-friendly online mapping tool where you can:
- Enter your ZIP code or address
- See how many households are in each route
- Select exactly where you want your postcards delivered
Click here to use the USPS EDDM tool
Do I Have to Mail to Everyone?
Yes and no. Your postcards will go to every residential address on a route, but you can choose to include or exclude businesses and PO Boxes, at no extra charge.
What Size Does My Postcard Need to Be?
To qualify for EDDM rates, your postcard must be mailed as a “commercial flat.”
That means:
- Over 6.125” tall OR over 11.5” wide
- No larger than 12” x 15”
- At least 0.07” thick
This gives you a big, bold piece that really stands out in the mailbox—no envelope needed.
We Make It Easy
You can handle the prep and drop-off yourself, or let us do it for you. At Wilson Print Marketing USA, we can:
- Help you target the best carrier routes
- Design eye-catching postcards
- Print, bundle, and mail everything—start to finish
Need help getting started? Just give us a call—we’ll walk you through everything.
