12 Days of Christmas Marketing Ideas for Your Business

‐ October 20, 2017

12 Days of Christmas

The holidays are here and with it brings opportunities for you to attract more sales for your business. Maximize your profits this holiday season with the following 12 Days of Christmas Marketing Tips & Ideas:


  1. Make your plan and start now. Repetition does sell—plan to promote early and often. Send out emails, direct mailers, or holiday cards announcing your sales and specials.
  2. Create time-limited offers to encourage your customers to buy now.
  3. Use the “12 Days of Christmas” theme and offer increasing price specials and incentives.
  4. Business-to-business marketing follows the same rules as retail sales during the holidays; you need to give prospects a reason to buy now! We had a heating & air company generate $300,000 in sales simply by sending out 3500 holiday cards with a special insert card.
  5. In store support. Use posters and flyers to support your marketing campaign, especially in targeted high-traffic and shopping areas of your business.
  6. Use direct mail and postcard marketing to target customers and be sure to use QR codes to direct them to your website to download coupons. Introduce add-ons and buy now incentives to give customers’ a reason to buy now and not shop around.
  7. Encourage repeat sales by offering customer punch loyalty cards or referral cards for discounts.
  8. Host a holiday season kick-off event to bring customers in. such as a tree-lighting ceremony with hot chocolate and a visit from Santa, and make sure customers leave with your holiday catalog.
  9. Take full advantage of email, social media and your website to promote your upcoming deals.
  10. If you have a catalog, it is a good idea to print and mail out pre-catalog release postcards with a special offer. Send this out several weeks before you launch your main catalog. The idea is to tease and promote the release of your upcoming catalog.
  11. Statement stuffers with holiday specials. If you send out invoices or statements, this is a golden opportunity to cross promote other services and products.
  12. Keep your business top of mind every day of the New Year. Give 2014 calendars away before your competitors do, so you can ensure you’re the brand customers see day in and day out. We have several styles of calendars to choose from. Make sure to print special daily, weekly or monthly offers on your calendars to encourage direct sales

This time of the year presents a unique time for promotion. Sure there are a lot more distraction, but the important thing to remember is people are in a buying frame of mind. Whether you have a retail store, sell services or are business-to-business you can use the holidays to sell more.

Mark Hale © 2014

High Quality
Printing And Design

Our Services

  • Postcard Printing
  • Business Brochures
  • Booklet Printing
  • Flyers
  • Signs and Banners
  • Customer Thank You Cards
  • Websites
  • Custom Pocket Folders

    Join 1,000s of
    happy customers

    Amanda Septimo
    My business is located in Wisconsin and I have been a bit frustrated with my local design/print options. I was searching on youtube and came found the Wilson Print Marketing youtube page and I was impressed. I gave them a call and they assisted me in designing a remodeling dream book that I could send to interior designers and general contractors. I am so happy I reached out. The design is AMAZING and the print quality is top of the line. I am so impressed and they will be my go to company for all of my design/print needs.
    Vicki Gailzaid
    I just had a book of poems printed by Wilson Printing and they did more then a fine job! They did it fast and competitively prices as well. Their service is friendly and truly unbeatable. The Owner Mark Hale is top notch also-He listens to what you need and want-Is not robotic but genuinely interested in you and your requirements. I highly recommend this company.
    Jomgg B
    Wow, how refreshing. I saw the YouTube they put out on brochures and liked the information so well I looked up their phone number. I talked to Kelsi and she was so helpful and professional. Real professional company that I plan to align with.
    Alan Holmes
    I have found Wilson Printing to be comprised of friendly, punctual, and dedicated team members. We have utilized them for several projects over the years and will continue to do so in the future. Thank you!
    Roei Azoviv
    Great service
    Jennifer Stepanek
    We have been very happy with Wilson printing. They have been helpful, professional and easy to work with getting our mailers out quickly at a good price. Highly recommend this company.
    Fabrizio Beltran
    Amazing team; I haven’t seen a company with such great customer service in years; from the office front desk to production to delivery. Reliable, organized, and high quality.
    Ulan Nutritional Systems, Inc.
    LOVE this place! They always print everything perfectly, onetime (usually faster) and they are very friendly. Don't go anywhere else for printing!!
    Marcy Sargeant
    Wilson Printing staff are professionals who are easy to work with, fast, friendly and competent. I'm so pleased our promotional products. I highly recommend them.
    Jennie Polson
    We recently were looking for an alternative for our printing needs. The staff at Wilson Printing helped me from design concept, pricing to fit our budget, difficultly with addresses, and etc. I could go on and on. Every question I had was researched and answered. They will walk you through the process and help you determine exactly what you need and work within your budget. You can not go wrong with them. It is family owned and operated and their customer service is 10 stars not just 5!!