Check Mailers Out-Perform For Distressed Property Leads
Mark Hale ‐ February 16, 2022
The distressed property industry is very competitive and getting more so every day. Check mailers are a great way to produce distressed property leads. This type of mailer generates more calls than any other type of direct mailer.
What Exactly is a Check Mailer?
A check mailer is simply a sales letter that appears to be a check in an envelope.
For real estate buyers, if you are looking for a way to get through to owners of a distressed property then a check mailer is efficient for three reasons:
- It gets noticed. Especially for people who have hit on hard times and are looking for a way out.
- Combine the check with a sales letter and you can explain how you can help the homeowner from being foreclosed on.
- Direct mail allows you to put your message directly in the hands of your best prospects.
A check mailer generates a response far and beyond any other type of marketing you can do.
There are only 3 things that can go wrong with a promotional check mailer– only three:
One. You are using an old, stale, or incorrectly targeted mailing list. The source of your data is important, especially for distressed property.
Two. Your message fails to communicate.
Three. You do not have a built-in follow-up method with your mailer program.
If you are looking to generate distressed property leads, check mailers can provide the best response.
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