Color Talks, Are You Listening?

‐ November 12, 2013

bigstock-woman-telling-secrets-pop-art-25371263Do you want to make a bold statement? How can you add punch to your printed materials? One of the simplest things you can do to add impact to any graphic design is to use color. Marketing materials printed using color get noticed and are more effective.

Depending on the type of message or meaning you wish to convey, the color combinations you choose can support, emphasize or contradict your message. Color gets attention and stimulates the senses, symbolizes abstract concepts and thoughts, expresses fantasy or wish fulfillment and produces an aesthetic or emotional response.

With the advent of full color printing, both digital printing and also offset printing, color is very affordable. Sometimes simply adding one color to a business card or service estimate will increase the impact and effectiveness of the piece. You never get a 2nd chance to make a first impression. Humans make a subconscious judgment about a person, environment or item within 60 seconds of initial viewing. Because color delivers an instant impression that is generally understood universally, color is very important in conveying a mood or idea where verbiage is not used or understood.

Click Here For Full Color Print Pricing

The power of color combinations can also be seen on many levels of marketing communication, including corporate identification and logos, signage, television ads, billboards, print media and packaging, online web sites and on point-of-purchase displays. Here is a small sampling of dominant colors and the responses they elicit:

  • Red – Exciting, energizing, sexy, hot, dynamic, stimulating, provocative, aggressive, powerful
  • Bright Pink – Happy, attention-getting, youthful, spirited, fun, wild
  • Light Pink – Romantic, soft, sweet, tender, cute, babies
  • Orange – Fun, childlike, harvest, juicy, friendly, loud
  • Beige – Classic, sandy, earthy, natural, soft
  • Brown – Wholesome, warm, woodsy, rustic, durable, masculine
  • Purple – Royalty, powerful, expensive
  • Light Blue – Calm, quiet, peaceful, cool, water, clean
  • Bright Blue – Electric, vibrant, stirring, dramatic
  • Bright Yellow – Enlightening, sunshine, cheerful, friendly, energy, happy
  • Black – Powerful, elegant, mysterious, bold, classic, magical, nighttime
  • Silver – Classic, cool, money, valuable, futuristic
  • Gold – Warm, opulent, expensive, radiant, valuable, prestigious

Wilson Printing can help you add color to brochures, postcards, and product manuals; just about anything you need printed.

Mark Hale CEO

High Quality
Printing And Design

Our Services

  • Postcard Printing
  • Business Brochures
  • Booklet Printing
  • Flyers
  • Signs and Banners
  • Customer Thank You Cards
  • Websites
  • Custom Pocket Folders

    Join 1,000s of
    happy customers

    Amanda Septimo
    2020-07-02
    My business is located in Wisconsin and I have been a bit frustrated with my local design/print options. I was searching on youtube and came found the Wilson Print Marketing youtube page and I was impressed. I gave them a call and they assisted me in designing a remodeling dream book that I could send to interior designers and general contractors. I am so happy I reached out. The design is AMAZING and the print quality is top of the line. I am so impressed and they will be my go to company for all of my design/print needs.
    Vicki Gailzaid
    2020-05-19
    I just had a book of poems printed by Wilson Printing and they did more then a fine job! They did it fast and competitively prices as well. Their service is friendly and truly unbeatable. The Owner Mark Hale is top notch also-He listens to what you need and want-Is not robotic but genuinely interested in you and your requirements. I highly recommend this company.
    Jomgg B
    2020-01-20
    Wow, how refreshing. I saw the YouTube they put out on brochures and liked the information so well I looked up their phone number. I talked to Kelsi and she was so helpful and professional. Real professional company that I plan to align with.
    Alan Holmes
    2019-10-10
    I have found Wilson Printing to be comprised of friendly, punctual, and dedicated team members. We have utilized them for several projects over the years and will continue to do so in the future. Thank you!
    Roei Azoviv
    2019-10-03
    Great service
    Jennifer Stepanek
    2019-09-26
    We have been very happy with Wilson printing. They have been helpful, professional and easy to work with getting our mailers out quickly at a good price. Highly recommend this company.
    Fabrizio Beltran
    2019-09-24
    Amazing team; I haven’t seen a company with such great customer service in years; from the office front desk to production to delivery. Reliable, organized, and high quality.
    Ulan Nutritional Systems, Inc.
    2019-09-23
    LOVE this place! They always print everything perfectly, onetime (usually faster) and they are very friendly. Don't go anywhere else for printing!!
    Marcy Sargeant
    2019-08-26
    Wilson Printing staff are professionals who are easy to work with, fast, friendly and competent. I'm so pleased our promotional products. I highly recommend them.
    Jennie Polson
    2019-05-28
    We recently were looking for an alternative for our printing needs. The staff at Wilson Printing helped me from design concept, pricing to fit our budget, difficultly with addresses, and etc. I could go on and on. Every question I had was researched and answered. They will walk you through the process and help you determine exactly what you need and work within your budget. You can not go wrong with them. It is family owned and operated and their customer service is 10 stars not just 5!!
    testimonials
    Save 10% By ordering business holiday cards before Oct 1st
    We make printing and mailing holiday cards easy! Fill out the form and you will be redirected to our holiday catalog of over 300 designs.
    Get Exclusive Offers and Discounts
    • Order quantities as low as 50 • Super fast turnaround • Free graphic design • Save 50% on postage for quantities of 200 or more!
    Overlay Image