Ditch DIY Disasters: The Entrepreneur’s Guide to Brochure Design

‐ August 22, 2023

You are an entrepreneur. Being a maverick has gotten you to where you are today.

When it comes to brochure design, it’s tempting and in your nature to dive into the DIY pool head first. I mean how hard can it be? You have PowerPoint and Publisher.

Ditch DIY Disasters: The Entrepreneur's Guide to Brochure Design

But trust me, as someone who has learned the hard way, going with a professional graphic designer is the real game-changer for two very important reasons:

  1. How many projects do you have open right now? You have your hands in enough projects and you want to add another one?
  2. You do not have the time, know-how, or tools to create a great-looking brochure.

A professional graphic designer has the magical touch to make your brochure stand out like a peacock in a penguin parade.

What can you do to help your designer create the best brochure design for your business?

  • Stay focused on the purpose of the brochure. Write down what you want the brochure to accomplish, i.e. sell a new product, answer questions about a product, or showcase complimentary services and products.
  • Ditch the blah to make an impact. Resist the urge to use clichés such as, “conveniently located” “in business since” etc. Why you wouldn’t use clichés is because they are boring and do not capture attention and nobody cares about them, except you.
  • Think about the end user, the reader…your customer. If you were your customer what would you want to know about the product or service?  Write that down.
  • What are the benefits of your product or service?
  • Do you need product photos or before and after pictures in the brochure? Make sure the photos you select are of good quality. A grainy photo can ruin the look of a brochure.
  • Chances are you do not have the design tools or know-how, which brings me to hiring a graphic designer to help you. Designers know how to use colors, play with fonts, and use visual elements to create eye-catching imagery that will leave your potential customers calling for more.
  • Consistency is crucial for brand recognition, my friends. A pro designer will seamlessly blend your logo, colors, and fonts into the brochure, making it a part of your brand family. Trust me, when your customers see that cohesive look, they’ll be like, “Dang, this business knows what it’s doing!”

Trends come and go, my entrepreneurial comrades. But staying ahead of the curve is what keeps our businesses thriving. Professional graphic designers are like the fashionistas of the design world. They know the latest trends, techniques, and industry secrets to make your brochure shine brighter than a disco ball. With their innovative touch, your brochure will turn heads and make your competition green with envy.

So, my fellow business owners, let’s bid farewell to the DIY brochure delusion. Say goodbye to “blah” and hello to “wow” as your brochure grabs attention, wows your customers, and amplifies your brand. Remember, you’ve got big dreams, and a professional design will help turn them into reality.

Investing in a professional graphic designer is like adding a secret weapon to your marketing arsenal. Or you could just call us and have one of our designers design a masterpiece for you and we will print it to boot!

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    Amanda Septimo
    2020-07-02
    My business is located in Wisconsin and I have been a bit frustrated with my local design/print options. I was searching on youtube and came found the Wilson Print Marketing youtube page and I was impressed. I gave them a call and they assisted me in designing a remodeling dream book that I could send to interior designers and general contractors. I am so happy I reached out. The design is AMAZING and the print quality is top of the line. I am so impressed and they will be my go to company for all of my design/print needs.
    Vicki Gailzaid
    2020-05-19
    I just had a book of poems printed by Wilson Printing and they did more then a fine job! They did it fast and competitively prices as well. Their service is friendly and truly unbeatable. The Owner Mark Hale is top notch also-He listens to what you need and want-Is not robotic but genuinely interested in you and your requirements. I highly recommend this company.
    Jomgg B
    2020-01-20
    Wow, how refreshing. I saw the YouTube they put out on brochures and liked the information so well I looked up their phone number. I talked to Kelsi and she was so helpful and professional. Real professional company that I plan to align with.
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    2019-10-10
    I have found Wilson Printing to be comprised of friendly, punctual, and dedicated team members. We have utilized them for several projects over the years and will continue to do so in the future. Thank you!
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    2019-10-03
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    2019-09-26
    We have been very happy with Wilson printing. They have been helpful, professional and easy to work with getting our mailers out quickly at a good price. Highly recommend this company.
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    2019-09-24
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    2019-09-23
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    2019-08-26
    Wilson Printing staff are professionals who are easy to work with, fast, friendly and competent. I'm so pleased our promotional products. I highly recommend them.
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    2019-05-28
    We recently were looking for an alternative for our printing needs. The staff at Wilson Printing helped me from design concept, pricing to fit our budget, difficultly with addresses, and etc. I could go on and on. Every question I had was researched and answered. They will walk you through the process and help you determine exactly what you need and work within your budget. You can not go wrong with them. It is family owned and operated and their customer service is 10 stars not just 5!!
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