Do I Really Need A Printed Brochure Today?

‐ November 1, 2021

Do you really need a printed brochure in today’s marketplace? That is a good question and obviously, I have a vested interest in saying, “yes you need a brochure for your business”.

The truth depends on what you are selling.

woman using a printed brochureWith bigger ticket sales, products, and services that have a perceived risk of potential loss and industries that have a lot of competition or that require follow-up to close the sale, the answer is absolutely you need a printed brochure or booklet. Your next question is probably, “Why can’t I send them a digital brochure? A PDF brochure costs me nothing and the client can read the brochure when he or she wants to.”  

This would appear to be true.

My question to you is do you want to win a new customer or make yourself feel good that you are following up because you sent them an email with a PDF brochure attached?

The fact is the average person is bombarded with over 250 to 300 spam emails…every day! The added problem with sending emails with a digital brochure attachment is people are afraid of opening email attachments nowadays due to computer viruses and hijacking fears. People also do not read emails, they scan them. So is sending an email really that effective? People are generally nice and do not want to say no to a salesperson, so the easiest way to get rid of a salesperson is to have them email information “to read”. So you email them and then you can never get them to take your call and the sales cycle ends there.

Here Are The Facts About Using a Printed Brochure For Your Business:

  1. People tend to believe what is written over digital because it is more real to them. They can see a printed brochure, hold it, and touch it.
  2. When you hand or send a brochure to a prospect they see it. If it is designed properly they will read it and respond. 76% of people say they keep printed information about products they have an interest in for reference.
  3. Using a printed brochure helps validate the buyer’s decision to go with your company, leading to less buyer’s remorse and more sales.
  4. A brochure should help guide the buyer through their decision by explaining benefits and providing proof. This works best in printed material.
  5. Most of your competitors are probably using digital brochures if anything at all. It is easy to spot a professional, reputable business just by the quality of their marketing materials. At least that is what your prospect feels. First impressions do matter.
  6. Printed marketing material makes your business real to the prospect.
  7. Mailing a follow-up brochure is more effective because there are no spam filters in a mailbox and people do at least look at their mail.
  8. Printed brochures are generally inexpensive to produce.
  9. A printed brochure will help you to close more business for higher prices.

To sum it up you need a printed brochure because you need to be effective. Printed brochures are a proven tool to winning new customers.

If you want to know how to get a brochure for your business, please contact our office. We can help.

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    Amanda Septimo
    2020-07-02
    My business is located in Wisconsin and I have been a bit frustrated with my local design/print options. I was searching on youtube and came found the Wilson Print Marketing youtube page and I was impressed. I gave them a call and they assisted me in designing a remodeling dream book that I could send to interior designers and general contractors. I am so happy I reached out. The design is AMAZING and the print quality is top of the line. I am so impressed and they will be my go to company for all of my design/print needs.
    Vicki Gailzaid
    2020-05-19
    I just had a book of poems printed by Wilson Printing and they did more then a fine job! They did it fast and competitively prices as well. Their service is friendly and truly unbeatable. The Owner Mark Hale is top notch also-He listens to what you need and want-Is not robotic but genuinely interested in you and your requirements. I highly recommend this company.
    Jomgg B
    2020-01-20
    Wow, how refreshing. I saw the YouTube they put out on brochures and liked the information so well I looked up their phone number. I talked to Kelsi and she was so helpful and professional. Real professional company that I plan to align with.
    Alan Holmes
    2019-10-10
    I have found Wilson Printing to be comprised of friendly, punctual, and dedicated team members. We have utilized them for several projects over the years and will continue to do so in the future. Thank you!
    Roei Azoviv
    2019-10-03
    Great service
    Jennifer Stepanek
    2019-09-26
    We have been very happy with Wilson printing. They have been helpful, professional and easy to work with getting our mailers out quickly at a good price. Highly recommend this company.
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    2019-09-24
    Amazing team; I haven’t seen a company with such great customer service in years; from the office front desk to production to delivery. Reliable, organized, and high quality.
    Ulan Nutritional Systems, Inc.
    2019-09-23
    LOVE this place! They always print everything perfectly, onetime (usually faster) and they are very friendly. Don't go anywhere else for printing!!
    Marcy Sargeant
    2019-08-26
    Wilson Printing staff are professionals who are easy to work with, fast, friendly and competent. I'm so pleased our promotional products. I highly recommend them.
    Jennie Polson
    2019-05-28
    We recently were looking for an alternative for our printing needs. The staff at Wilson Printing helped me from design concept, pricing to fit our budget, difficultly with addresses, and etc. I could go on and on. Every question I had was researched and answered. They will walk you through the process and help you determine exactly what you need and work within your budget. You can not go wrong with them. It is family owned and operated and their customer service is 10 stars not just 5!!
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