QR Codes Are Changing The Face Of Marketing

‐ December 27, 2013

Are QR Codes changing the face of marketing?

QR (Quick Response) codes are similar to barcodes that are used to take a piece of information from a transitory media and put it into your smart phone. These codes can be seen on postcards, business cards, magazines, product catalogs, flyers and other printed materials, etc.

The idea is that the code gives the consumer an easy way to get more information about a product or service quickly and easily. QR codes can help market your company, promote a special and/or particular item. With a QR code you can easily fit a lot of information into a small area.bigstock-Go-Social-Via-Smartphone-Qr-C-31182233

Smart phones with a simple download of an application can read your offer in seconds, directing interested prospects to countless amounts of information and special offers.

QR codes are changing direct mail by creating multiple touch points by connecting to videos, websites and much more. How you use QR codes could have dramatic impact on your marketing.

Adding QR codes to your direct mail gives you tractability for visits to your landing page. Each QR code can be unique so that each client/prospect can be directed to a personalized site (PURL). The PURL can help tailor your message directly and increase your response rate. Clients/prospects can use these codes multiple times because QR codes allow you to change the landing page as you please.  The landing page can change each time to reflect your latest promotion.

Whether it be coupons, discounts, new product introductions, event promotions and so much more, QR codes will assist your company in the long run and keep recipients engaged with your company’s services.

Now is a great time to incorporate QR codes into your next direct mail campaign. Improve your response rates with QR codes, increase your sales and save time and money, let Wilson Printing help you with your marketing.

Mark Hale


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