Shopping List Envelopes for Your Customers Who Coupon
Mark Hale ‐ January 31, 2014
Saving money by couponing is all the rage! They have even made a reality TV show about couponing. If your business is looking for a creative new promotional idea, consider offering envelopes designed to hold coupons that also offer printed space on the front for a shopping list.
The envelopes are printed in one, two or full four color. This is one of those marketing ideas that will have shelf life and impact for your business.
Could “Shopping List Envelopes” be a good idea for your company? I don’t know, but one thing is for sure it is outside of what is considered the “Normal Marketing” box. The following are a few tips for using this creative marketing idea:
The envelopes are regular #10 white wove envelopes, but what is printed on them makes them very useful in promoting your business and growing your data base. You can even use them as a tool to grow your email database.
The backside (flap side) of the envelope offers the best real estate for a marketing opportunity such as your logo, website, and tagline without taking away from the usefulness of the lined list area on the front of the envelope. Plus, every time your customer opens the envelope to put a coupon in or take one out, the first thing they see is your logo and company information.
There is a branding opportunity on the front of the envelope as well. We can design it with your corporate colors or faded logo watermark behind the list area light enough so that it doesn’t interfere with readability of a hand-written list.
If your business offers coupons, consider including a few printed coupons with each envelope. Use the opportunity to include a marketing statement-stuffer that promotes upcoming sales, events or new products or services.
Use it as a way to build your email list by offering additional envelopes via request on your website. To receive envelopes people have to enter their contact information and email address. This will draw people to your website, but will also give you a tool to increase your marketing data base.
What type of businesses would Shopping List Envelopes be a good marketing tool for? Any business in which women are their primary customers and are the decision makers for their product or service. Women are still the primary grocery shoppers. Below is a short list of business categories that could benefit from this program:
- Grocery Stores
- Real Estate Agents
- Health Foods
- Home Improvement Companies
- Heating & Air Companies
- Auto Insurance
- Health Insurance
- Financial Planners
- Carpet Cleaning
- Pizza Delivery
- Water Softeners and Conditioners
- Women’s Clothing Stores
- Shoe Stores
At first blush, you may dismiss this idea as being beneficial for your business. Just remember if it is useful to your customer, it will be wanted by your customer and will put your company in front of their eyes and in their hands.
It is a different concept and you should own the concept before your competitor does.
Want to be remembered for giving away marketing items your audience can actually use? Order your shopping list envelopes. Call us at 727-536-4173.
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