How To Use Newsletters To Market Your Business

‐ December 31, 2013

Slide4In today’s Information Age people are often overwhelmed with advertising and marketing. They tend to block out most of what they see and hear. The question becomes how can you capture the attention of prospects and customers in order to generate interest in your business?

One solution is newsletter marketing. Newsletter marketing is a great way to create top of mind awareness, communicate news and information about new products and services and stay in touch with your customers and prospects on a regular basis. Here are a few tips on how to create a successful newsletter:

  • Use a consistent, well-designed template with a nameplate that is easily recognized, issue after issue.
  • Include articles to inform and educate, including helpful tips about your products and services. TIP: As tempting as it is, avoid putting too much product information. It is best to balance product information with what I call fluff. Fluff is interesting tidbits and other non-product related information, basically bubble gum for the eyes. If you put too much product information the newsletter will become too heavy reading and readers will not read. Remember they already are overwhelmed with things they have to read.
  • Keep product information short and sweet. Use short stories, bulleted information, lists and other forms of concise information. If necessary, include a link to additional information in case the reader is interested in learning more.
  • Include relevant graphics, such as charts, cartoons, illustrations and sidebars, as well as your logo to personalize and create name recognition.
  • You can mail newsletters as a direct mail piece, hand them out at trade shows or on sales calls, provide them at your front counter for prospects and customers, include them in informational kits and post current and archived issues on your web site with a link to subscribe.Slide1

HOW TO GET A NEWSLETTER DONE

If you are like most people, putting together a newsletter can almost be unconfrontable. Where do I start? How do I design it? When will you have the time? All of these questions tend to slow or stop any progress one may have on getting a newsletter done. We can help you get a newsletter done but we do need you to help.

Below is a list of things to do to get a newsletter produced:

  1. Plan in advance. Are you going to mail quarterly or monthly?
  2. Create a spreadsheet broken up into small confrontable chunks. Set a deadline for yourself when you will have main article written.
  3. When will you have your article written and sent to Wilson Printing’s graphic designer.
  4. What will the theme be?
  5. Based on the season what product or service should you promote? Not only will this help you save time, it will ensure your newsletters are delivered on a timely basis.
  6. Always include a call to action to request more information, place an order, or stop by to redeem a coupon or learn more about a product offer.
  7. Tell readers you value their feedback in any form. Consider creating a link to a short survey for customer ease.
  8. Call Wilson Printing and commit to a regular newsletter schedule. We can make it easy. Repetition is necessary to get people thinking about a company’s products or services, so regular readers are far more likely to become regular customers.

Newsletters are effective in building customer loyalty and generating business. Depending on your industry it may become the single most effective tool you have in your marketing arsenal.

Mark Hale

CEO

High Quality
Printing And Design

Our Services

  • Postcard Printing
  • Business Brochures
  • Booklet Printing
  • Flyers
  • Signs and Banners
  • Customer Thank You Cards
  • Websites
  • Custom Pocket Folders

    Join 1,000s of
    happy customers

    Brad Woolwine
    2023-10-06
    Ive been working with Kelsi at Wilson Printing for several years, and they have always came through with every request.
    Savannah Hoopii
    2023-08-30
    Great service and quick turnarounds!
    Marketing HiveStyle
    2023-05-22
    Mark and Daniel are awesome!! Hive recently had the pleasure of working with Wilson Print Marketing, and I must say that their services exceeded our expectations. Wilson Print Marketing not only delivered high-quality printed materials but also demonstrated their expertise in creating impactful marketing campaigns.
    Tiffany Gardner
    2023-05-08
    I have used Wilson Printing several times now. They always deliver a good product quickly and have good customer service.
    Eric Steele
    2023-05-01
    Dealing with Wilson Print Marketing is smooth & easy. 10/10 Service!
    Robin Hod
    2023-04-28
    Excellent, upbeat service. Very professional and at the same time very friendly! And most importantly getting me results. I strongly recommend!
    Patrick Williams
    2023-04-28
    I have been working with Wilson printing for years. Always great service, price and delivery on time. Highly recommend!!!! Patrick, Williams Insurance.
    Sheree Broadhurst
    2023-04-04
    We love working with Wilson printing! Their customer service and their work is exceptional. They quickly respond, they quickly delivery proofs, and they quickly deliver the finished product. They help us with all our printing and design for marketing. Kelsi goes above and beyond and we would not use anyone else at Mease Life.
    SunBelt Home Sales
    2023-03-10
    I have been using them for years. Quick and efficient!
    testimonials