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What Is The Best Promotion For HVAC Dealers?

Posted by on 1:18 pm in Learn Marketing

What Is The Best Promotion For HVAC Dealers?

The HVAC industry, although it is different from most other businesses, when it comes to marketing and promotion should be concerned with two basic goals: 1) attracting new customers and, 2) keeping more of your existing customers. The following is a list of ideas and tools that will help...

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Can Mailing Birthday Cards For Business Clients Improve Customer Retention?

Posted by on 12:55 pm in Learn Marketing

Can Mailing Birthday Cards For Business Clients Improve Customer Retention?

The answer is YES, mailing birthday cards for business clients can improve customer retention and also sales. What is the one thing that every person has? A birthday. Birthdays are celebrated occasions for almost everyone. Mailing birthday cards for business is a way to bond with your customers. For...

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Are You Being Out Gunned By Your Competition’s Marketing Brochures and Booklets?

Posted by on 2:30 pm in Learn Marketing

Are You Being Out Gunned By Your Competition’s Marketing Brochures and Booklets?

Today everyone in business feels the competitive pressures no matter what industry they are in.  What are your marketing materials saying about your business; are they conveying that your business unprofessional or do they give the impression that you are professional and know what you are doing? Need Help...

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Types of Dental Postcards

Posted by on 1:08 pm in Learn Marketing

Types of Dental Postcards

Postcard marketing for dental offices has been a staple for many practices for years. What types of dental postcards are best for your practice? The answer to that depends on what goal you have for your practice. Most practices use postcards to acquire new patients. Postcards are inexpensive and...

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Butts In Chairs: The Purpose Of Dental Practice Advertising

Posted by on 9:49 am in Learn Marketing

Butts In Chairs: The Purpose Of Dental Practice Advertising

Why would you want to advertise your dental practice? The answer is to put butts in your dental chair – period. With all the high tech mumbo jumbo advertising today, it is easy to get caught up in things that will cost you a lot of money and not...

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Make Your New Clients Feel Special With A Customer Welcome Kit

Posted by on 9:38 am in Learn Marketing

Make Your New Clients Feel Special With A Customer Welcome Kit

What happens after a prospect becomes your customer or client will be the difference between a one-time sale and repeat customers. You have spent a lot of money on your marketing to get a person to call and buy from you. How do you now convert them into long-term...

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Are You Fishing For Leads On The Internet, But Catching Very Few Fish?

Posted by on 10:04 am in Learn Marketing

Are You Fishing For Leads On The Internet, But Catching Very Few Fish?

When the Internet started, it was destined to be a tool for marketing and promotion; used to be a fertile source of leads and sales. Depending on what type of business you have, Internet marketing may, but probably is not, a good source of sales recently. Click Here For...

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Business Expansion – The Overlooked Power of Printed Marketing Materials for Small Business

Posted by on 9:48 am in Learn Marketing

Business Expansion – The Overlooked Power of Printed Marketing Materials for Small Business

Having a digital marketing program is important today. Digital marketing allows you to find new customers and follow up with existing customers. Digital marketing should be one part of your business’ marketing. Relying on only digital marketing with no supporting printed marketing is dangerous for most businesses and business...

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Direct Response Marketing For Small Business

Posted by on 9:49 am in Learn Marketing

Direct Response Marketing For Small Business

There is so many ways for you to advertise your small business, but which way is the best? Do you emulate the way large businesses advertise? Do you put all your money into Internet marketing? What is the best way to advertise and get a return on your advertising...

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New Movers Mean New Patients For Dental Practices

Posted by on 2:11 pm in Learn Marketing

New Movers Mean New Patients For Dental Practices

We live in a very mobile society. People move an average of 11 times in their lifetime according to the US Census. The same report showed that people with a higher income tend to move more than people with a lower income. National Board of Realtors report that despite...

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