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How to Build a Corporate Image – Building a Company Brand Image 101

Good Impressions, Got One? There are five things that drive sales. They are price, quality, service, perception and promotion, not necessarily in that order. In the 1970s Wal-Mart came on the scene with astounding success. The retail industry tried to…

Breaking Past The Budget Barrier – Marketing Budget 101

A topic that is of great interest to most businesses is how to get more people to buy their products or services. Three factors affect your ability to get more business – people, product and promotion. Of the three, promotion…

Color Talks, Are You Listening?

Do you want to make a bold statement? How can you add punch to your printed materials? One of the simplest things you can do to add impact to any graphic design is to use color. Marketing materials printed using…

Debunking the Myths About Direct Mail Marketing

There are many myths about direct mail; I can’t afford direct mail, postage is too high, I should get a 2% return or the mailing is a flop or it’s difficult to measure results to determine a return on my…

Discover 30 Powerful Words That are Proven to Increase Sales Now

In the last 30 years the purpose of advertising has shifted from selling products to winning awards for the advertising agency. A quick test of this is the Super Bowl advertising, which is often cute, clever and aesthetically magnificent but…

Four Reasons Why Direct Mail is Still Your Best Bet For Reaching Customers

Facts About Direct Mail You Should Know:Direct Mail is more popular with the “younger generation” than you think… Research from ICOM’s 2010 study of North American consumers’ marketing communication channel preferences showed that the always coveted and desirable 18-34…

Go Green – How Going Paperless is Better For Mother Earth, NOT!

Going green is the buzz today. Seems many want to go paperless and move everything electronically. Sounds good at first blush, but when you look at the true environmental impact, going paperless is far greater than printing it on paper.…

How Many Times a Day Are You Getting Fired?

I recently read a quote from Sam Walton, the founder of Walmart. “There is only one Boss. The customer. And he can fire anyone in the company from the Chairman down simply by spending his money elsewhere.”If you will…

Improving Your Company’s Logo

Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1980s, or have you kept it up-to-date? An outdated logo can make your company look stagnant and stale in…

Increase Web Traffic With A Proven Traffic Generator

Most businesses today have an Internet presence of some sort. You want to make the most of this investment and use your website as a tool to get more business. The Internet presents two problems, how to drive web traffic…

KISS Method

Keep it Simple Method For Selecting an Effective Direct Mail List What is the “right” direct mailing list? Is there a wrong way to select a direct mailing list? Roughly 50% of the potential response you get from a direct…

Kudos For You

When is the last time you received recognition for a job well done? Considering that a little recognition can go a long ways, it’s surprising that people don’t give it out more often. Here are five popular excuses for not…
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