8 New Year Resolutions That Will Take Your Business To New Levels

The end of the year is here and with that many people make resolutions for the New Year.

Unfortunately, most small to medium-size businesses do not make any resolutions about growing and marketing their business. The definition of resolution is “a firm decision to do or not to do something”. The keywords here are the decision to do, it does not say to wish or pray for something to happen.

Today, we are faced with the strongest economy in the last 50 years. All indications are that it is going to get even better. There are going to be more multi-millionaires made in the next few years than ever before in our country’s history. What you decide to do or decide not to do will have an economic impact not only for you but for your family for generations.

The following is a list of resolutions because at the base of your company’s growth and the extent of the height of that growth will be determined by the decisions you make about marketing and promotion today.

1. Decide that no matter what you are going to be consistent with your advertising and marketing. Your marketing budget should be treated like your payroll. It is one of the first things you fund and pay. Lack of consistency in advertising is one of the primary reasons for the huge ups and downs in your company’s income. If you want to get off the cash-flow roller coaster, be consistent with your advertising is the way to go.

2. Decide that every piece of advertising you send out has a buy now with an offer to buy now. People naturally procrastinate. You want them to buy or call right now and not six months from now. Often a strong special price will get them to take action sooner rather than later. Every customer, client or prospect you will get is a customer of one of your competitors and you are buying customers with your special offer.

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10 Tips For Writing Sales Letters That SELL!

    3. Decide to include targeted direct mail in your advertising. Why? Because direct mail is the only form of advertising that reaches 99.99% of your potential and existing customers. Think about this…do you know anyone who does not have a mailbox? The answer is no. Everyone in the United States has a mailbox and the USPS delivers the mail every day. Direct Mail is the only way you can put a message directly in the hands of your best prospect. There are 3 things that can cause a mailer to fail.

    4. Include social media in your advertising. There is an easy, inexpensive and effective way to use Facebook that will only target people on your mailing list that you are mailing to. The problem most people have is that the advertising they do is so broad that there are no multiple contacts with the prospects.

    5. It is possible today to use Google the same way, reaching only people who are interested in your service.

    Interested In How We Can Help You With Facebook & Google? Click Here.

    6. Decide you are going to implement a follow-up program. 80% of all sales occur after the 5th to 12th contact with the prospect. The bigger the ticket item, the more follow-up is required to close the sale. Incorporate professionally created brochures, flyers, and booklets. The more things that are real and tangible that you can put in a prospect’s hands, the better.

    7. Harden yourself to stay with your plan even through the ups and downs. This is the hardest one because there will be ups and downs. It takes time for an advertising program to take hold. The natural inclination is to abandon a program when a slow period happens.

    8. Make an investment in your website. Today 96% of buyers will research and shop online before making a purchase. The weak link for most small businesses is their website. They are losing prospects when they go to their website. The navigation is too confusing, the type fonts and layouts are hard to read and there is no call to actions and no special offers. When people go to your website they are looking for answers to questions, solutions to problems and if they do not see it or cannot find it then they are out of there in one to two clicks. You lost a potential new customer because your website did not perform.

    If you have questions or need help with a targeted mailer, Google, Facebook or a new website we have a program that actually ties everything together and gets your advertising working for you.

    direct mail factsheet


    The Effectiveness of Direct Mail vs Other Forms of Marketing!

      For more information call 727-536-4173 or fill out the form below and one of our Marketing Consultants will love to help you!


      The Simple Man’s Marketing Plan

      I am a simple man. I like things that are A to B, simple and straight forward. Technology is changing so fast nowadays it is difficult to keep up.

      What is the best way to advertise your small business? Well, one thing is for sure, advertising a small business today “ain’t all sunshine and rainbows”.

      Have you ever felt like you are throwing money down a flaming money pit when you try to advertise your business? Me too. Been there done that.

      Have things really changed that much? On the surface, things seemed to have changed quite a bit. Your prospects are on the move and harder to reach than ever before. Even if you do manage to reach them, they are exposed to a lot of different advertising messages coming at them from a myriad of angles–not only traditional advertising mediums such as radio, TV, billboards, and magazines but with Google ads, Facebook ads, Twitter, Youtube and text messages.

      The question is how can I get a response. There are two rules I apply to all advertising:

      • Will my advertising message actually reach the prospect?
      • How do I want them to respond? (How will they respond really?)

      The answer to the first question is direct mail. It is the only medium today that actually reaches your prospect – directly – in their hands. Many people consider that direct mail is dead. Let me ask you this.


      The answer is obviously NO, pretty much everyone has their mail delivered to their mailbox at least six days a week.

      Direct mail is the only advertising medium available to you that has 100% usage by every demographic profile. You can develop a mailing list that targets any demographic group you have or can think of. NO – OTHER ADVERTISING MEDIUM AVAILABLE TO YOU THAT CAN DO THIS. None.

      Then why did you not get results?

      direct mail factsheet


      The Effectiveness of Direct Mail vs Other Forms of Marketing!

        Direct Mail Fails For One of the Following Reasons:

        1) Your message sucked. Sorry, I’m not sugar-coating it. The message you sent out had one or more of the following problems:

        • Too wordy. You tried to over-explain or describe your product/service. People read in short bites, looking for the main jest of the ad to see what’s in it for them.
        • You tried to advertise too many products in one mailing.
        • The product you advertised was not needed or wanted by the person receiving the mailer.
        • There was not a loss leader pricing on the product or service you were advertising. If you could get a better price from somewhere else, would you respond to the postcard?
        • There was no call to action on the mailer. Did you give them a reason to respond now?

        Click Here For Design Tips On Your Next Direct Mailer!

        2) The mailing list was not targeted correctly, was old or simply a bad mailing list. A mailing list is not something you should skimp on. Investing to get a good mailing list of fresh prospects is the basis of getting a good response.

        • Did you identify who the best prospect is for the product or service you are promoting? The better you can define your best prospect, the more targeted the mailing list can be.

        3) You tried to time the market. When you mail a postcard or any other mailer you have absolutely no idea how many people will be ready to buy today, right now. Most successful marketing campaigns mail a mailing list of prospects 4, 5, 6 or more times.

        • The first time you mailed them they may not have considered that they needed or wanted what you were promoting.
        • The second time they kind of noticed what you were promoting and may have had a thought that it might be useful.
        • The third time you mailed them they went online to research your company.
        • The fourth time they set your postcard aside to call, but life got in the way and they did not get to it.
        • The fifth time they picked up the phone and called you or went to your store.

        4) You did not take into consideration how people shop today. What do I mean by that? 90% of people do one thing before they contact you, do you know what it is?

        90% of people who receive a postcard or other mailer from you and have an interest do one thing. They will go online to research your company, look at your reviews, look at the services you offer.

        The problem with them going online to research you is that every competitor within a 3 to 5-mile radius of that prospect pops up when they Google your company.

        96% OF PEOPLE WHO GO TO YOUR WEBSITE WILL LEAVE WITHOUT TAKING ANY FURTHER ACTION. They don’t fill out a form. They don’t download the cool eBook you have. They just leave and go on to the next competitor that popped up when they Googled your company.

        What Can You Do About This?

        We offer a program that uses Google & Facebook as follow-up tools. It makes direct mail more effective, less expensive and gives you a tool to track your actual response from your mailer. We can even tell you the names and addresses of people who go to your website.

        Click Here For More Info On This Program!

        There are four areas your marketing can fall on its face.

        1. Failure to reach enough prospects consistently enough to get a return.
        2. A poor website. If your website is not built to generate interest and capture identities you are losing business.
        3. Not having a follow-up plan. Today the average sale occurs after the 5th to 12th contact with the prospect.
        4. Having a voicemail system answer incoming calls. People hate voice attendants. Your prospect calling you will not punch one for sales, two for service. They will hang up and call your competitor.

        If we can help you with a Direct Mail Marketing Campaign for your business, please fill out the contact form below and one of our Marketing Consultants will contact you shortly. We look forward to helping you.


          How to Design An Effective Postcard for Your Small Business

          effective postcard

          Postcard marketing is easy and effective for most small businesses. How do you design an effective postcard? Should you use one of those postcard templates you found online?

          direct mail factsheet


          The Effectiveness of Direct Mail vs Other Forms of Marketing!

            You want to design an effective postcard that is aesthetic and looks good. The problem is that “aesthetic” and “looking good” may not create a response and drive the traffic you want from your postcard mailer.

            You are not designing a home decorating project that Joanna Gaines would be proud of. YOU ARE TRYING TO GET THE ATTENTION OF AND DEVELOP INTEREST IN an offer you hope a prospect will respond to.

            First Things First, Things To Consider Before You Get Started

            Before you begin designing an effective postcard consider the end-user, AKA the recipient of the postcard. What is happening with your average prospect today?

            • They are very busy.
            • They are very rushed.
            • They consume media and advertising very lazily with their attention being sporadic and bouncing from one thing to another.
            • Consumers are bombarded with over 1800 advertising messages a day. Some ignore most of what they see and hear.

            The Following Are 10 Design Tips That Get Your Postcard Design Noticed:

            1. Clear and bold headline. The headline should contain the main benefit of the product or offer.
            2. Relevant photos and graphics.
            3. Use bright colors in the design. Remember the first step to any successful ad campaign is getting noticed. Pastel colors do not get noticed unless they are used to contrast brighter colors.
            4. You must include a special offer on your postcard. Give the prospect a reason to respond. The offer has to be of real value to the prospect.
            5. Reinforce the main headline on the front of the postcard with subheadline on the back that ties in and is relevant.
            6. Always include benefits to every feature mentioned. People buy benefits.
            7. Do not forget your company name, logo, website and most importantly your phone number. The phone number should be in at least two places on the postcard.
            8. Design-wise, your call-to-action has to almost clash with the rest of the card. It needs to be loud, bright and very noticeable. Make sure your call-to-action contains a benefit for responding now. By definition, a call-to-action is an action phrase, for example, “Call now and receive (blank) for $$$!
            9. Always have an expiration date on your offer. If it looks like they can buy your product or service anytime, why buy now?
            10. If you have reviews and testimonials include them. Third-party validation goes a long way today.

            Click Here To See More Postcard Samples

            Your Website – Is It Ready To Handle Leads?

            Today 90% of people who have an interest in your postcard offer will go online and check out your website and reviews. Make sure your website looks good and is designed to convert people from shoppers to buyers. I have seen many marketers lose 80% of their potential results with an outdated, poorly designed website.

            Watched the Video? Interested? Click Here For More Info

            Do not get cheap and hire your brother-in-law to design your website. Invest a little money and do it right. Your returns and leads from your website will pay off with a good design

            Getting noticed is the first step in any ad campaign. Postcard marketing puts a message directly in your best prospects hands. Do not waste this opportunity to get noticed. If your design is poor with too much information on the card and does not grab attention your mailer goes in the trash without even so much as a yawn.

            Need help designing an effective postcard mailer and campaign for your small business? Fill out the form below and one of our Marketing Consultants will contact you shortly.

            How to Generate More HVAC Leads & Referrals

            Today your success in generating quality HVAC leads largely depends on three things: 1) the quality of your service, 2) the amount and type of marketing you do, and 3) your website.

            I am going to take these in reverse order. I am amazed at the HVAC customers we work with who do not have a website or their website is old and has not been updated for 5 plus years. Bad, bad, very bad!!

            The way people shop today is that 90% to 95% of people will go online and research a business before calling. They check out your reviews and look at the services you offer online. Then they go check out your competitor’s website. If your website looks old, ugly and is difficult to navigate the prospect crosses you off the list.

            You don’t need to spend a lot of money on a website, but you also don’t need to have your brother-in-law or cousin do it because he has a knack for technology. Your website is the first impression your prospects will have of your business.

            Things You Must Have to Have a Good HVAC Website:

            • The website looks fresh
            • It’s easy to navigate. A prospect should never be more than one or two clicks from what they are looking for.
              1. Services you offer
              2. Specials you offer
              3. How to contact you
              4. Service areas
              5. Response time
              6. Guarantees
            • If you have the personnel, I encourage our clients to include a live chat feature on their website. A live chat feature is a pop up that engages the prospect in real-time asking if they need help. Look at it this way, if someone walked in your store you would ask them if they needed help or had a question. This is the same thing but on your website.
            • Make sure your phone number is plastered all over and is easy to find.
            • Content with specific keywords is important because it helps you pop up in the Google searches.

            Interested? Click Here For More Information!

            The Amount & Type of Marketing You Do Matters

            It use to be that to run a successful business and generate plenty of HVAC leads all you had to do is buy a half or full-page ad in the Yellow Pages. They do not even print Yellow Pages anymore – it is all online.

            Does this mean you should spend all your ad dollars online? The problem with that is no matter how big your ad budget is you will run out of money.

            A better strategy is to do a targeted mailer and use what is called remarketing ads. What is a remarketing ad? Basically, after you go to a website and leave, the remarketing ad follows you around the internet where ever you search. Very effective because the people who are on your website are prospects right now and following them with an online ad is easy and cost-effective.

            Direct Mail is a small business’s secret weapon. Let me ask you this–do you know anyone who does not have a mailbox?… Everyone has a mailbox and gets their mail delivered every day. Direct mail allows you to put a targeted message in front of a prospect for less than Google Pay Per Click ads, radio, TV or even billboards.

            Types of Mailers for HVAC Marketing

            • New mover mailers. They have just moved to a new home and do not have an existing relationship with another HVAC company.
            • Target area mailers. We have ways to get your postage down to 13¢ to 19¢ per piece, saving you a lot of money.
            • Existing customer mailers. It is always a good idea to stay in front of your existing clients. There are several ways you can do this.
              • Newsletters
              • Thank you cards
              • Service reminders

            direct mail factsheet


            The Effectiveness of Direct Mail vs Other Forms of Marketing!

              Marketing and generating HVAC leads is simple if you have the basics in, a good website and do regular and routine mailers.

              If you need help with marketing your HVAC business, fill out the form below and one of our Marketing Consultants will contact you shortly.

              HVAC Marketing: Unplugging with Print

              HVAC marketing for new customers is very competitive because there is a digital war waging for the customers and prospective customers attention.

              What is the best way to advertise as an HVAC business? Is it time to go all digital marketing? Maybe, maybe not!

              Let’s look at the digital media vying for your customer’s attention.

              • Facebook
              • Google
              • Youtube
              • Twitter
              • Instagram
              • Angie’s List
              • Home Pro
              • Email marketing

              That is just a few of the digital platforms aggressively marketing to your customer. According to BankMyCell.com, the average smartphone user checks their device 47 times a day. That’s 17,155 times a year!

              What’s more staggering is 85% of smartphone users check their device while speaking with friends and family. Good news, however, many have come to recognize that things are off-balance. 47% of users have tried in some capacity to limit their digital consumption, although only 30% have been successful.

              These statistics should prove to you this fact:

              The struggle with digital addiction gives print marketing one of the most profound, impactful benefits of all:

              • It isn’t digital!
              • It can be held, it is real.

              Direct mail marketing still is the only advertising medium available to you that has 100% penetration and 100% usage. The United States Post Office delivers the mail 6 days a week, 52 weeks a year. Everyone gets his or her mail.

              Tired of Wasting Money On Advertising & Not Getting Results? Click Here

              Print marketing’s most underutilized aspect is using it as a follow-up tool. Because people are shopping more these days and taking longer to do so and because people are more informed than ever before, a nice leave behind brochure or flyer is tangible, real and more impactful than almost anything you can do. It also is a way for you to get real, actual time in front of your customers and prospects.

              direct mail factsheet


              The Effectiveness of Direct Mail vs Other Forms of Marketing!

                In today’s oversaturated digital world, your prospects and customers have begun to appreciate companies that use marketing that gives them a chance to unplug from all things digital, and it’s one of the reasons that direct mail response rates continue to rise. Those same smartphone users, 92% of them in fact, say they prefer direct mail when making purchasing decisions (according to a recent DMR report).

                The choice is simple–by offering the tangible, physical, intrusive experience that print marketing provides, you’re allowing your consumers to unplug, to interact with your company, and to give full attention to your and your brand.

                It’s not digital! That is the Print Advantage!

                Marketing For Real Estate Agents

                Being a real estate agent you are in one of the most competitive industries in the world. Often sales and fortunes are made or lost on pure emotion.

                How as a professional real estate agent can you get more listings – sell more property? How can you stand out, be remembered and even more importantly be referred? I will share with you some ideas that can help you generate more new clients and sales.

                As you know in real estate the money and security are in the listings. So how do you get more listings? That is a great question.

                What do home sellers want? What are we looking for when we choose an agent?

                The answer is simple…we want to sell our home fast for top dollar!

                A better question would be what do we fear most when choosing a real estate agent?

                From the viewpoint of the person selling the home, the biggest fear is to hire an agent who just wants to list the home. We are afraid of hiring an agent who thinks its enough to just put a sign in the yard and collect a commission check in 3 or 6 months – for basically doing nothing but putting a sign out front and getting the property listing in the MLS.

                The Introduction

                The first impression does make a difference. I recently sold my home and interviewed 6 realtors. It amazed me that five of the six showed up dressed in what I will call generously “business casual”. I was going to pay the agent I listed with $60,000 in commission and they did not think it was important to dress up for someone that was going to pay them $60,000.

                The realtor we finally listed with came to the house dressed to the nines. She has been a realtor for 25 years and she has sold almost a billion dollars in residential real estate last year. Her appearance and presentation said to me that she knew what she was doing and was a professional.

                Outline Your Strategy For Marketing The Property

                You know the drill on this one, comps, professional property pictures, staging, etc. This also is the point where you build confidence that you are going to do more than just put a sign in the front yard and collect a check in six months.

                How to get buyers to the property. Do not just say “List it on the MLS or put on Zillow!” Everyone does that. If I’m going to hand you a commission check I want to feel like you EARNED IT!

                The agent I mentioned previously held a Broker’s Open House. Nothing new, a lot of agents do this. What was different is in the quality of the food she had. It was not hors d’oeuvres, but a catered meal. She said that to get other agents and brokers to show up you needed to feed them. She had photos of the Broker’s Open House that showed a lot of people and of the food.


                What is your track record? What can you do to show your expertise in the area? “Show” does not mean, “say or tell” it means to show them a printed, tangible proof of what you have done. At this point, this would mean a nice brochure with testimonials, show the client mailers you send out to promote your other properties. If you don’t have something nice that sells you – it is well worth the investment to hire a professional designer.


                After you get the listing, validate the seller’s decision to hire you by doing one thing—be in communication.

                • Do not wait for the client to call you. You call them every week with an update.
                • Send them copies of the promotions and advertising you sent promoting their property.

                If you are not mailing promotion out every week you are costing yourself new listings, sales, and referrals. Seller’s talk to their friends about their listing agent, especially if they have evidence you are busting your tail to sell their home. Printed marketing materials are the validation that they chose wisely the right agent to list their home.

                • Develop a newsletter and mail to your existing and past clients, and to areas you want to get more listings in. A good newsletter would have tips, trivia and also showcase the current listings you have.

                The last statistics I recently saw stated that today people will sell their home every 5 to 7 years, so if you are not staying in front of your old clients you are losing potential listings.

                Today, it is easy to slip into the cheap and easy email blast promotion or social media post which is fine to do but should not be the only thing you do. Email marketing that is sent out is forgotten 3 seconds after it is sent and is deleted along with the hundreds of other emails. A printed postcard, newsletter or flyer is more real and has more of an impact than something emailed out.

                Your Website

                Finally, your website today is one of the best investments you can make in your business. A couple of tips for your website:

                • Sell yourself: bios, experience, specialty areas or neighborhoods, and testimonials.
                • Make sure your phone number is easy to see and find.
                • Content, tips, and tactics that interest and engage.
                • One of the best things you can do is to install a live chat feature on your website. People today are rushed and will not fill out an online form or call right away. Many will live chat, though. This gives you the ability to have a conversation with a prospective seller or buyer.

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                  If you need help strategizing and coming up with a marketing plan to get more listings and sell more homes, give us a call at 727-536-4173 or fill out the form below and one of our Marketing Consultants will contact you shortly.

                  What is the Best Way To Advertise Your Small Business?

                  If I were to ask you what you want from advertising your business you would most likely say:

                  1. You want a way to increase sales that’s fast and easy.
                  2. You want to know if the advertising worked or not, judging by the volume of interested prospects who called or came into the store in the first few days the ad was running.

                  Being a small business owner myself, I feel you!

                  Fast easy sales and a volume of hot interested prospects flowing in the door is my ideal scene too.

                  The challenge is that advertising worked this way about 8 to 12 years ago.

                  Having said that it is possible for you to create a flow of interested prospects flowing in and people buying from your advertising.

                  3 Challenges With Adverting for Small Businesses Today

                  The way people respond to advertising has changed and if you are not aware of it you will rack up failed advertising campaigns and waste a lot of your money.

                  1. About 95% to 98% of your potential sales will not happen immediately but will happen later. Only 1% to 2% of sales will happen after the initial contact with the prospect. Why?
                  2. Because the bigger the ticket of the item you are selling, the more people shop and the longer your prospects will take to decide.
                  3. People are bombarded with thousands of advertising message every day. They have a short memory and will forget you very quickly.

                  You can create a steady flow on prospects coming in your door if you do one thing!

                  FOLLOW UP!

                  How important is follow up?

                  If you are receiving thousands of advertising messages a day – which ones will you remember? The one you see the most.

                  If your day is packed with activity, things to do, random emergencies, people calling for your attention, which advertising message are you most likely to respond to? The one you see the most often that seems to benefit you the most.

                  Let’s look at most of the large Fortune 500 companies. Almost all of them advertise consistently.

                  I know what you are thinking, “Well they have the money to advertise – I don’t.” You are right they do make a lot of money. These companies also made marketing their business a priority early and stayed with it.

                  Advertising and choosing the right way to advertise for your business can seem overwhelming.

                  • What is the best way to advertise your business?
                  • Which will generate the best return for you? These are good questions.

                  Let me try to give you the answer to these questions.

                  What is the best advertising medium for a small business? Do you know anyone who does not have a mailbox?…No, you don’t. Everyone in the United States has a postal address and receives mail every, single day. Making Direct Mail the only advertising medium available to you that has 100% market penetration and 100% usage.

                  direct mail factsheet


                  The Effectiveness of Direct Mail vs Other Forms of Marketing!

                    Because your best prospects get their mail delivered every day and go through their mail every day, you can put a communication directly in the hands of your best prospect.

                    Something you need to know about Direct Mail Advertising is that the way “response” is defined has changed.

                    Let me ask you this if you received an offer in the mail or even saw a TV ad and you had an interest, what is the first thing you would do?

                    If you said, “go online to find the website,” then you are like the 90% of consumers in the United States. You go online and research the company and the offer.

                    • Is the company reputable? You read reviews.
                    • Is there a better/cheaper offer? You look at competitive websites for better offers.
                    • You get tired of searching the Internet, may get confused or maybe you see some clickbait that snags your attention and there you go, off down a rabbit hole forgetting what and why you were searching in the first place.
                    • Or, after researching you pick up the phone and call the business you most feel can help you. The majority of the time today the act of buying does not happen quickly.

                    The way people shop today definitely presents challenges but also is an opportunity for you.

                    The opportunity is that the prospect was interested enough to Google your company since they just received the mailer from you otherwise, they would have just thrown the postcard away and would not have gone online to research you.

                    How people shop today has a definite benefit to a small business because there is technology available that allows you to use your website as a sort of funnel for hot prospects.

                    Once people go to your website Wilson Print Marketing can:

                    • Follow them with an ad on Google and Facebook.
                    • Identify them by name, address, and even phone and email.
                    • Track the number of people who went to your website.
                    • Track the number of calls you got from the campaign.
                    • Track exactly when your direct mail piece is delivered to your prospect.

                    Click Here For More Information

                    No, it is not expensive.

                    Yes, it is easy and turnkey for you.

                    Yes, it works.

                    All you need to know is who you want to reach.

                    Things have gotten a whole lot easier for you for marketing your business. If you would like more information about how the above technology can help your business please give us a call 727-536-4173 or fill out the form below to request more information:

                    How To Build a Customer Loyalty With Business Birthday Cards

                    Fact 1: Absolutely everyone has a Birthday!

                    Fact 2: Your Birthday is a special day!

                    Fact 3: Using Birthday’s as a marketing tool makes sense for most businesses.

                    Birthdays, even more than any other holiday, are more special and are more looked forward to, (up to about 40 then you stop counting). Some people even stretch their Birthdays out for a week – turning it into a “Festival of ME!! You can’t spell awesome without ME!”

                    As a marketer, Birthday’s present a golden opportunity to build customer loyalty and to get new business.

                    Two Ways To Use Business Birthday Cards For Your Business:

                    1) Send Your Existing Customers A Birthday Card. This entails getting the birthdates of your existing customers and sending them a Birthday Greeting. The question is, do you send a Birthday email or a physical Birthday card in the mail?

                    • Emailed Birthday greetings are better than nothing, but are often lost in a sea of Spam and other Birthday messages and lack a personal touch and meaningful impact.
                    • Let’s talk about a mailed Birthday card…they are very personal, have an impact, and gets you noticed. Sure it costs more money for you in postage and the printing of the Birthday card, but your customers see that too and they feel special.

                    2) Mail Prospects In Your Area A Birthday Card. Wilson Print Marketing USA can help your business get a mailing list of your ideal prospects and potential new customers with their Birthdays. Each month you will mail a card to the people who are having a Birthday that month.

                    • Include in the Birthday card a special offer, giving the prospective new customer a reason to call and do business with you for their Birthday. Mailing a Birthday card is an effective way to create new customers for your business.

                    Ideas for Business Birthday Card Incentives…

                    When you send out business Birthday cards, sure you want to make the person feel special on their Birthday, but it would also be nice to drive some sales back in your door.

                    The following are some ideas to help you drive sales back to you with a Birthday Card mailer:

                    • A Birthday discount coupon, 10% off, or a free service. Something of perceived value to your customer or prospect. Put an expiration date on the coupon (the idea is to drive traffic and sales now).
                    • If you have a type of business that it’s difficult to offer a discount, you can send the person a gift certificate or a Starbucks Gift Card. A recent survey by the National Restaurant Association found that Birthdays are the MOST popular occasion to dine out, with 7 out of every 10 visiting restaurants to celebrate Birthdays, whether it is their Birthday or someone else’s. Birthday marketing for business is a proven and effective means to get noticed and drive customers in your door.

                    The biggest reason why businesses fail to send out Birthday cards is simply the time it takes to do it. There are companies that will mail cards out for you each month. Wilson Print Marketing also offers that service in addition to designing a custom Birthday card that is unique and builds your brand.

                    If you would like more information about how your company can send out Business Birthday cards or you would like a free list count of potential new customers in your area and their Birthdays, fill out the form below and one of our Marketing Consultants will contact you:

                      12 Steps To Writing Effective Sales Letters

                      how to write effective sales letters

                      Sales letters are, by definition, a means to market your business and drive sales in your door.

                      Writing effective sales letters means following a simple format and writing in a conversational style that engages the prospect.

                      1. Get attention. You have to get the attention of your prospects. The style and format of the sales letter and envelope is the first step to getting noticed.
                      2. What problem are you solving for the prospect? The first line of an effective sales letter should state the problem you are going to solve for the prospect.
                      3. Build the ruin. What happens if their problem is not handled or otherwise solved? It is the old pain versus pleasure story. People will do more to avoid pain than to gain pleasure. What is the pain they could experience if they do not solve their problem?
                      4. Provide a solution. Demonstrate how you will solve the problem. How are you going to help them?
                      5. Credibility. Tell them why you are the best to help them with their problem. By presenting your credentials, experiences, and successes you are increasing your creditability to your prospect.
                      6. The benefits. Explain the benefits of what you are offering and what is in it for them to do business with you.
                      7. Provide proof of your claims. Anyone can make a claim, but few go the extra step of validating their claims. People see through BS. So do not BS and always back up your claims with proof.
                      8. Give them a reason to act now. Otherwise known as, make them an offer they can’t refuse.
                      9. Limited Time. Imply there is a scarcity or limited time to act.
                      10. Back it up. Always include a guarantee if they are not happy. It is in your best interest to do so. You do not want to muddy up your market with dissatisfied customers.
                      11. Call to action. Ask for the order.
                      12. Remind the prospect. Close your sales letter with a reminder that the offer is for a limited time and that they need to act now.

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                      10 Tips For Writing Sales Letters That SELL!

                        Click Here For More Information About Sales Letters

                        Understanding The Reader (Your Prospect) And Handling Objections

                        After writing your sales letter, step back and read it from the perspective of your reader. What objections, concerns or questions would you have about the communication?

                        First of all, please understand that you are never going to overcome or handle an objection, question or concern fully in a sales letter.

                        Your goal is to get attention, build interest, create desire and create questions that need to be answered by the prospect. You have to invoke the urge to CALL or GO SEE to get more information. As a business owner, you will want to have live communication with the prospect! This is the part of the sales equation where objections are handled and questions are answered.

                        Having said that, there are objections your readers will have. For example, when you read your sales letter back to yourself, from the perspective of your potential customer, ask yourself the following:

                        1. Does this company understand the problem I am facing?
                        2. How do I know you’re reputable or otherwise qualified to handle the problem?
                        3. I don’t believe you.
                        4. I really don’t need this right now.
                        5. How do I know it will work for me?
                        6. What happens if I don’t like it?
                        7. Sounds expensive, I can’t afford it.
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                        FREE EBOOK

                        10 Tips For Writing Sales Letters That SELL!

                          Writing effective sales letters is not as difficult at you might think it is. Just keep within the above points.

                          If you have any questions, or would like a quote for printing and mailing a sales letter campaign for your business, fill out the form below and one of our marketing consultants will contact you:

                          OMG! Somebody Moved My Advertising Cheese!

                          Have you noticed that it seems to be getting harder and harder to advertise your business? Things you did a few years ago do not seem to be working like they used to?

                          What has happened is the entire marketing and advertising paradigm shifted dramatically about 6 to 8 years ago. You can blame the Internet for moving your advertising cheese.

                          The Internet changed everything. smartphones came on the scene. Suddenly people have hundreds of choices for just about every product or service sold at their fingertips.

                          Peoples’ shopping and buying habits changed. It use to be that if people had a need or interest they would pick up the phone and call you or come to your business location. Now they go online and research before they do anything.

                          In fact, over 90% of people go online and research before they buy AND according to Google Analytics, 96% of the people who go to your website will leave without taking any further action. Your prospects will not fill out a form; they will not download that free info booklet, and they will not sign up for your newsletter. They just leave.

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                          The Internet is an extremely large universe of potential customers for you. The problem is it can get expensive to advertise on the Internet. You have larger competitors who can spend a lot more money than you.

                          We are helping businesses, like yours, get back their advertising cheese with a product called Direct Mail Scout. In a nutshell, what we do is combine a targeted direct mail piece with Google & Facebook to follow up with hot prospects and track every respondent 100%.  Remember the point above about 96% of the people who go to your website and leave?

                          The important thing to remember is that people who are on your website are in the market to buy what you do. What if you could know who these hot prospects were and put a special offer or incentive in their hands now before they went to a competitor?

                          Now we can even tell you the names and addresses of EVERYONE who goes to your website.

                          Direct Mail Scout is changing everything about how you get new customers.

                          If you would like more information, call us at 727-536-4173 or click here to have one of our Direct Mail Scout Consultants contact you!

                          Personalized Direct Mail Postcards For Small Business

                          targeted direct mail postcardsPersonalization of direct mail postcards or other mail piece can boost your returns dramatically.

                          Consider which you, personally, would notice first:

                          1. A postcard with your name in the headline and in several other places on the postcard?


                          1. A generic postcard. Your name is only on the address section of the card.

                          The majority of peoples notice the personalized postcard more.

                          The term used in the printing and marketing industry for personalization is Variable Data Printing (VDP).

                          It used to be that you printed and mailed 5000 postcards and they all looked the same. They had the same headline, the same message and same photos.

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                          With variable data postcard printing you can put the prospect name in the headline, and tailor the rest of the message to each individual prospect on your mailing list. Now you can send out 5000 different cards or direct mailers that have a custom message to each person.

                          Is it more expensive? Sure it is, but the response can be 50% higher, while the cost to personalize the postcard is nominal.

                          Direct mail today is very much alive and is more effective than ever. Personalization of the postcard direct mailers improves your readership, response and with that, your sales increase.

                          I have spoken about personalized postcard mailers before, but there are several other direct mail applications for VDP as follows:

                          • Variable Data Direct Mail Postcards.
                          • Variable Data Check Mailers. Nothing gets attention like mailing faux checks. There is a whole technology behind it.
                          • Variable Data Birthday Card Mailers for Business. Everyone has a birthday. We can get mailing lists with birthdays and nothing is more personal than sending a prospect a birthday card with special coupon.

                          The ways you can personalize a mailer and mail in mass are limited only by your imagination. Variable data postcard printing is made possible by digital printing technology.

                          If you are looking for a way to personalize your marketing with variable data printing and how it will work for you, ask your sales representative for more information.

                          Looking for a way to make your direct mail marketing more effective AND a way to track results? Watch the video below to learn more about our Direct Mail Scout Program:


                          The Cold Hard Truth About Why Your Marketing is Not Working

                          My company designs and prints hundreds of thousands of postcards and other types of direct mail. The majority of the time our clients are extremely excited about getting their mailer designed and out in the mail.

                          I am going to be blunt here for a moment. Many times, I would say 85% of the time our clients are their worst enemy when it comes to getting a good return on their direct mail.

                          Example: Joe wants to promote his HVAC business. He buys a 20,000-piece direct mailer and wants to reach new customers. He even signs up for Direct Mail Scout, our service that combines Google with Facebook (an excellent way to boost your direct mail response by 40% – 60%)

                          We design a kick ass postcard for Joe, based on years of experience and best practices for getting results.

                          Joe, being excited shows the proof to his office manager, his wife, three of his service guys… And surprise every single person who has seen the proof offers a suggestion “to make it better”. Yet none of these people, while meaning well, has any design or marketing experience. Joe is quite resolute in making the changes to the card his people suggested.

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                          The result is a postcard with too much verbiage on it, with a message that is watered down and is confusing to the reader and that gets no results.

                          In the end, we can and will make suggestions to help you. Our only interest is that you get a great return from your mailer. At the end of the day – you are the customer and we will do whatever you want us to do, even if it is suicide for your results.

                          The next area that can cost you sales is not having a good landing page or website. You see today that 90% of the people who have an interest in your product or service after receiving your postcard will, as a first step, go online and check you out. Yet, 96% of the folks that go to your website will leave your website with out taking any further action; they don’t fill out a form, they don’t call – they just leave. Gone!

                          There are some things you can do to capture more business from your website:

                          1) Make sure you are sending them to a landing page with information about the product or service you are promoting. If you are sending people to your website make sure on your home page there is information about the product or service you are promoting and is clearly visible. Don’t make them hunt for it because they wont.

                          2) Include our Direct Mail Scout program with your mailer. It uses Google and Facebook as a follow-up tool and will generate dramatic sales for you.

                          Click Here to Learn More About Direct Mail Scout!

                          3) On your website have free downloads. Offer them something of value in exchange for their contact information. 80% of all sales occur after the 5th – 12th contact with the prospect. So follow-up and follow-up on your follow-up.

                          4) Utilize a live chat service on your website. Most people who go to your website are seeking information. These people are hesitant to fill out forms or do a lot of clicking around to find what they want. If they can’t get their question answered quickly they are out of there and go to the next business on the Google search list.

                          There a many live chat services, they can be linked to your smart phone and/or desktop so you will never miss an incoming lead. They offer people an easy and safe way to ask questions. Having a chat service on your website will allow you to have a conversation with a HOT prospect and you will sell more as a result.

                          5) Realize that when someone calls you in this day and age, they are hot prospects. Most people do not call, they just do a Google search and shop around to find what they need. Make sure whomever answers your phone handles callers professionally and gets them the answers the prospects need or transfers the prospect to someone who can help them.

                          I had one client recently who had a receptionist answer calls, when the prospect asked a question, she directed them to the website to download a pamphlet…bad, bad, bad, did I say, BAD mistake. When they call they are hot, they are reaching for service and the receptionist blows them off to the website. Answer their questions never ever send them back to the website – you can email them a brochure – but talk to them, try to close them on your service.

                          You have to talk to the prospect. You have to follow-up with the prospect. You have to follow-up some more, and again and again with the prospect.

                          1) Very few products of services have few or no competition.

                          2) It is easier than ever for people to shop you and your competition.

                          Follow-up is vital for your marketing to succeed.