Mailing List For Your Business

bigstock-Mail-Delivery-2790688Having a correctly targeted mailing list is critical to getting a return on your direct mail marketing investment.

There are basically three things that can cause direct mail to fail:

  1. Bad list or incorrect list for product that is being promoted. An outdated list is as bad as an incorrect mailing list.
  2. Poorly designed message with usually a combination of either wrong product for the mailing list, a confused message, no call to action, offer not being competitive, or too many products being offered in one mailer.
  3. Inconsistent mailings. Trying to time the market does not work. You don’t know how many people on the mailing list who will be in the market for your service at any given time, so the only thing that works is sending out multiple mailings to the same mailing list. Your results will build over time and you will see greater returns. (Use our easy ROI calculator to quickly see what your returns need to be in order to make direct mail worth-while for you.)

Notice, a bad mailing list is at the top of the list things that can go wrong with your direct mail.  Some people try to get mailing lists for free or little money. The rule of thumb here is a few dollars saved on a mailing list could cost you hundreds or thousands of dollars on wasted postage and little or no results.

You can identify your best-qualified prospects in several ways and can waste a lot of time and money going through the process. One of our Wilson Printing USA marketing consultant can help you identify who your best-qualified prospects are for your service and get a mailing list of those people.

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Brad Woolwine
2023-10-06
Ive been working with Kelsi at Wilson Printing for several years, and they have always came through with every request.
Savannah Hoopii
2023-08-30
Great service and quick turnarounds!
Marketing HiveStyle
2023-05-22
Mark and Daniel are awesome!! Hive recently had the pleasure of working with Wilson Print Marketing, and I must say that their services exceeded our expectations. Wilson Print Marketing not only delivered high-quality printed materials but also demonstrated their expertise in creating impactful marketing campaigns.
Tiffany Gardner
2023-05-08
I have used Wilson Printing several times now. They always deliver a good product quickly and have good customer service.
Eric Steele
2023-05-01
Dealing with Wilson Print Marketing is smooth & easy. 10/10 Service!
Robin Hod
2023-04-28
Excellent, upbeat service. Very professional and at the same time very friendly! And most importantly getting me results. I strongly recommend!
Patrick Williams
2023-04-28
I have been working with Wilson printing for years. Always great service, price and delivery on time. Highly recommend!!!! Patrick, Williams Insurance.
Sheree Broadhurst
2023-04-04
We love working with Wilson printing! Their customer service and their work is exceptional. They quickly respond, they quickly delivery proofs, and they quickly deliver the finished product. They help us with all our printing and design for marketing. Kelsi goes above and beyond and we would not use anyone else at Mease Life.
SunBelt Home Sales
2023-03-10
I have been using them for years. Quick and efficient!
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