Direct Mail Marketing Facts
Direct mail is a form of marketing that reaches the person directly. Almost any business can use direct mail to target their exact customers.
The facts are:
- Almost every American has a mailbox and the United States Postal Service delivers mail every day.
- There are no spam filters in a person mailbox.
- If you send a targeted message to a targeted mailing list you will get results. In fact there is only three reasons why direct mail fails.
Whether at the individual or neighborhood level, direct mail marketing allows recipients to be targeted, attempting to match the demographic profile of the recipients to one most closely matching that of likely customers. You can also target your direct mail based on previous transactions and gathered data you have already on your current customers.
Types of Direct Mail
Postcards
Postcards are economical to print and mail. Postcards are effective for most products or services. Postcards come in a variety of sizes. The reason postcards are effective in generating leads is mainly that your prospect does not need to open anything to see your message. The right offer put in an eye- catching design will generate leads.
Self-mailers
Self-mailers are effective for most products or services. They are made in a variety of sizes. The term self-mailer means they stand alone in the mail and are not inserted into an envelope. Self-mailers are usually tri or bi- folded pieces. They are best used for products or services that need more space for photos and product information.
Lead Letters
Lead letters are mostly written communication to a prospect. They should conform to social etiquette for letters. They allow you room to include more information in the form of inserts. The letters should be personalized. Lead letters work well for reaching professional type clients who have people who screen mail traffic for them. You can design the envelope to look personal or official depending on the market you are trying to reach.
What exactly is “bulk” mail?
Bulk mail is a designation and type of mail. Sending mail bulk can save you a lot of money on postage. To qualify for bulk mail discounts there is a special indicia required. Most direct mail houses or bulk mailers have such an indicia. Wilson Printing USA has such an indicia and can save you up to 50% off postage costs.
The quantity of a bulk mailing would be more than 250 pieces for Standard Bulk Mail and 500 or more for First Class Presort Mail.
The reason the USPS give us the lowest possible postage rates is because we process your mail so that it qualifies for cheaper postage rates. No more putting 49 cent stamps on your mail piece.
From the moment you send us a job, we save you so much money (and work!) AND you get the most targetable form of promotion possible.
For your best postage savings and postage discounts, using direct mail through Wilson Printing USA is the way to go!
Example:
You mail 5,000, 5.5 x 8.5 postcards yourself. You have to print labels, stick them on one-by-one and then stamp each one with a 46-cent stamp. Price for postage will be about $2,300 + hours upon hours of work, estimated time to hand apply labels and stamps to the postcard yourself is about 4.5 hours for one person.
You mail 5,000 5.5 x 8.5 postcards with Wilson Printing USA. Postage price estimated at 28.5 cents each totals to $1,425, plus mail house fees as low as $299.00, comes out to be about $1,724 total for mailing. That is over $576 in savings, as well as, virtually no work for you at all and a higher chance of your mail arriving.
What do you do when you process/run my list?
We automatically look for duplicates where both the name AND the address match. Our default procedure is to keep just one of the duplicates for mailing. If you want us to remove duplicates using different criteria, such as where ONLY the address matches, please be sure to indicate this when submitting your list. There is no charge for this service. We also take out any un-deliverable addresses per our special software processed through the United States Postal Service. We also offer NCOA (National Change of Address) service which changes anyone address who has submitted a change of address form from 18 months back. All the new addresses are then sent back to you.
When will my bulk mail be delivered?
Your mail should arrive 1-4 Days from mail drop date for first class presort, and 7-10 days for standard bulk mail.
Please note that standard will take longer for delivery during peak mail/holiday seasons. The post office does NOT specify a delivery time for standard mail and will possibly defer delivery during heavy mail times. The best way to decide on what class of mail you want is to ask one of our mail specialists.
Discounts on Postage
Because Wilson Printing USA is also a direct mail house we help our clients get the lowest prices on direct mail services. The United States Post Office offer mailing service providers the lowest postage rates for postcards, self mailing brochures and other direct mail materials.
Depending on the quantity you send out we can save you hundreds if not thousands of dollars on direct mail costs!!
The reason the USPS give us the lowest possible postage rates is because we process your mail so that it qualifies for cheaper postage rates. No more putting 46 cent stamps on your mail piece.
From the moment you send us a job, we save you so much money (and work!) AND you get the best form of promotion possible!?
For your best postage savings and postage discounts, direct mail through Wilson Printing USA is the way to go!
Example:
You mail 5,000 6 x 8.5 postcards yourself. You have to print labels, stick them on, one by one and then stamp each one with .46 cent stamps. Price for postage = $2,300 + hours and hours of work, estimated time to hand apply labels and stamps to the post card yourself – 4.5 hours for one person.
You mail 5,000 6 x 8.5 postcards with Wilson Printing USA. Postage price estimated at 28.2 cents each = $1,410 + mail house fees as low as $299.00 = $1,790. That is over $510 in savings as well as virtually no work for you to do and a higher chance of your mail arriving.
