How to Save 50% to 75% on Direct Mail Postage Costs
Mark Hale ‐ December 31, 2013
Every Door Direct Mail – can save you thousands of dollars on postage costs!
Every Door Direct Mail is a program created by the United States Post Office, USPS, that allows businesses to reach every customer in their local neighborhood(s) without having the addresses. You can mail a postcard to every address on a carrier route. The cards are not personalized with the recipient’s name but what it means for you is big savings on postage rates. Direct mail still commands strong response and you will benefit by the ability to reach thousands of potential prospects for a few cents.
The following facts will help you decide if the USPS Every Door Direct Mail program is right for your business:
How much does it cost?
The main benefit to Every Door Direct Mail is that the postage cost starts at .16 cents per piece as compared to .27 cents for standard bulk mail. The rate is so low for a couple of reasons. One, it goes to everyone on a carrier route, no need for sorting or machining. Second, you do all the work for the post office by bundling in bundles of 50 pieces each.
You still need to have the piece printed but postage is/was the biggest cost on direct mailing. For the cost to print and mail 5,000 pieces you can now mail 10,000 pieces. More reach means more response and more sales.
How long does it take to print and mail?
The turnaround really depends on you. If you have artwork ready to print you can get an EDD piece printed and mailed in about five business days. If you need graphic design allow time for design and proofing.
How do I choose which areas?
The United States Postal Service has a “point & click” online tool you can use to find out how many addresses are in the areas you want to mail. Start using the tool now. You simply pick the carrier routes you want to mail to and the website will show you how many addresses are on the route.
Does my Every Door Direct Postcard have to mail deliver to every home, apartment, business, and PO Box?
With Every Door Direct Mail, your mailing delivers to every mailbox along the chosen routes – delivered by USPS Letter Carriers. You MUST deliver to all residential addresses, however, you may opt out of including businesses and/or PO Boxes at no additional cost.
What size does my mail offer need to be?
The Every Door Direct program requires you to mail commercial flats. A commercial flat must be more than 6.125″ tall OR longer than 11.5″ wide. The largest size the mail piece can be is 12″ x 15″ to qualify. The mailers must also be equal to or greater than 0.07″ thick. This larger jumbo size postcard really gets noticed in the mailbox.
What are the response rates?
Response rates very depending on the offer, call to action and eight other elements of an effective post card. Click here to discover the 10 points needed to make any advertisement effective. The best way is to calculate a return on investment for your mail program. Since most business people want qualified leads and do not want to waste a lot of time with non-productive leads, a return on investment figure makes more sense to track results from a direct mail program.
We can help you increase your businesses sales and save money on postage. We make it easy by handling everything from design and printing to mailing.
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