The Biggest Obstacle to Generating More Leads

Your company is the beast, and the beast needs a steady diet of new leads. Leads fill your pipeline, keep crews busy, stabilize cash flow, and fuel growth.

Most businesses try to solve their lead problem by buying them (or spending more on ads). That can work, but as you know, it can get expensive.

Buying leads or increasing your ad budget ignores the biggest and most overlooked source of high-intent prospects you already paid for—they are there, interested, and waiting for you.

The people visiting your website are the most overlooked source of new customers for most businesses.

Is there another reason someone would be on your website other than researching, looking, or shopping? Your website visitors are interested and are shopping. They are researching and reading reviews.

They may have clicked on a Facebook ad you ran or received a piece of direct mail from you. Whatever spurred them to research, they have some level of interest.

And here’s your real problem: Websites leak prospects and business at an alarming rate. 99% of website visitors don’t fill out a form or call.

It’s a fact. If you don’t believe me, look at how many people visited your website last month compared to the number of calls and jobs you actually got from it.

Unless someone fills out a form or calls, they disappear. No name. No number. No second chance. No way to cultivate interest or build desire for your service. That’s why your website feels like it “doesn’t produce leads.”

No amount of SEO or PPC ads will stop this loss because the problem isn’t your website. You’re missing a follow-up system for your website. You are bleeding leads and sales.

Here’s what happens the moment a person goes on your website: intent gets triggered.

What is “intent”? It means they are shopping and looking for what you sell. This person automatically enters the PPC auction ecosystem and becomes targetable. Your competitors are bidding to intercept them with PPC and retargeting ads everywhere they go online.

So while you’re hoping and praying they call you… 99.5% of the time, you lose the lead you generated.

THE SOLUTION: OFFLINE MARKETING WITH INTENT-BASED TARGETING

1. You and every one of your website visitors have one thing in common. You both have mailboxes, and the U.S. Postal Service delivers mail to them every day.
2. Visitor Match & Mail is an offline retargeting tool that delivers an intent-based message based on the pages someone visited on your website.

Offline follow-up is powerful for two reasons:

1. It’s real (it lands in their home, not their inbox).
2. There’s no “auction” in the mailbox (no competitor ad sitting one click away).

Match the message to their search intent

Not all of your website visitors want the same thing.

With Visitor Match & Mail, you can:

• Mail a different card to people who visited different pages.

 Kitchen remodeling page → kitchen offer + kitchen proof

 Bathroom remodeling page → bathroom offer + bathroom proof

• Create audiences based on page visits and behavior.

• Run sequences for each audience (intent-based drip follow-up). Mail follow-ups for up to 12 months on intervals you select.

Example follow-up sequence

• Card 1: Strong offer / special

• Card 2: Proof (reviews, before/after photos, “work in your neighborhood”)

• Card 3: Sweetener (bonus, upgrade, financing, guarantee)

• Card 4: Last chance/deadline

You choose the timing intervals (next week, skip two weeks, etc.).

People trust what feels familiar. That’s not opinion—it’s human psychology.

Repeated exposure to a message increases preference in favor of one company over another.

A meta-analysis cited in academic research summarizes this as a robust effect across 208 experiments.

That’s what sequenced follow-up does: it keeps you top-of-mind and nurtures the lead until they’re ready to buy.

If you’re marketing without a way to identify and follow up with website visitors, you’re bleeding leads and business. You’re paying to generate interest… and letting that interest leak away. Visitor Match & Mail plugs the leak—by turning anonymous website visitors into follow-up prospects you control.