Does it Make Sense to Use Direct Mail Today

‐ February 3, 2016

Is it worth it to send out direct mail today? What returns can I expect from using direct mail? The answer to those questions depends on your business and whom you are trying to reach.

The returns for direct mail can be very good provided you don’t get confused between return and response. Response is getting 100 phone calls, but no one buys anything. Return is you get fewer calls, but get 10 new sales. Getting sales is more important than random activity, wouldn’t you agree?

Combine Google & Social Media With Your Postcard Mailer, Learn More!

The fact is that standard postage averages around .26 – .27 cents per piece. Ask yourself how else can you put your message directly into the hands of your best prospects for just .26 cents? The answer to that is not many.

Click Here For Special Discount on Direct Mail!

Then why did you fail to get a return the last time you did direct mail? More than likely there are only a few reasons why:

  • Your direct mail list was old or incorrectly targeted
  • Your ad was poorly or incorrectly designed. Your ad either had:
  1. Wrong message to the wrong audience.
  2. You promoted to many things on one card – see shot gun marketing
  3. Weak offer on your ad caused your audience to yawn.
  4. The overall design was confusing and failed to get attention.
  • Insufficient or non-existent tracking. You did not have a good system for tracking inquiries so you don’t know for sure what you got.
  • Unreal expectations. You did not know what a customer was worth to your business. Not knowing this leads to confusion between response and return. The idea is to get a return on your investment not a bunch of activity with no sales.

Direct mail for most businesses provides good returns at a low cost. For the best results team up with a company that knows what they are doing, make sure your mailing list is targeted and fresh, that you have a good offer and that you mail multiple mailings to the list.

©2005-2016 Mark Hale, All Rights Reserved.

High Quality
Printing And Design

Our Services

  • Postcard Printing
  • Business Brochures
  • Booklet Printing
  • Flyers
  • Signs and Banners
  • Customer Thank You Cards
  • Websites
  • Custom Pocket Folders

    Join 1,000s of
    happy customers

    Amanda Septimo
    2020-07-02
    My business is located in Wisconsin and I have been a bit frustrated with my local design/print options. I was searching on youtube and came found the Wilson Print Marketing youtube page and I was impressed. I gave them a call and they assisted me in designing a remodeling dream book that I could send to interior designers and general contractors. I am so happy I reached out. The design is AMAZING and the print quality is top of the line. I am so impressed and they will be my go to company for all of my design/print needs.
    Vicki Gailzaid
    2020-05-19
    I just had a book of poems printed by Wilson Printing and they did more then a fine job! They did it fast and competitively prices as well. Their service is friendly and truly unbeatable. The Owner Mark Hale is top notch also-He listens to what you need and want-Is not robotic but genuinely interested in you and your requirements. I highly recommend this company.
    Jomgg B
    2020-01-20
    Wow, how refreshing. I saw the YouTube they put out on brochures and liked the information so well I looked up their phone number. I talked to Kelsi and she was so helpful and professional. Real professional company that I plan to align with.
    Alan Holmes
    2019-10-10
    I have found Wilson Printing to be comprised of friendly, punctual, and dedicated team members. We have utilized them for several projects over the years and will continue to do so in the future. Thank you!
    Roei Azoviv
    2019-10-03
    Great service
    Jennifer Stepanek
    2019-09-26
    We have been very happy with Wilson printing. They have been helpful, professional and easy to work with getting our mailers out quickly at a good price. Highly recommend this company.
    Fabrizio Beltran
    2019-09-24
    Amazing team; I haven’t seen a company with such great customer service in years; from the office front desk to production to delivery. Reliable, organized, and high quality.
    Ulan Nutritional Systems, Inc.
    2019-09-23
    LOVE this place! They always print everything perfectly, onetime (usually faster) and they are very friendly. Don't go anywhere else for printing!!
    Marcy Sargeant
    2019-08-26
    Wilson Printing staff are professionals who are easy to work with, fast, friendly and competent. I'm so pleased our promotional products. I highly recommend them.
    Jennie Polson
    2019-05-28
    We recently were looking for an alternative for our printing needs. The staff at Wilson Printing helped me from design concept, pricing to fit our budget, difficultly with addresses, and etc. I could go on and on. Every question I had was researched and answered. They will walk you through the process and help you determine exactly what you need and work within your budget. You can not go wrong with them. It is family owned and operated and their customer service is 10 stars not just 5!!
    testimonials