From Mailbox to Marketplace: 5 Marketing Musts for Small Business Owners
Mark Hale ‐ March 13, 2023
Starting and growing a small business can be as nerve-wracking as watching a horror movie alone in the dark. Marketing your small business can be like navigating through a maze, with twists and turns at every corner. But fear not, my fellow small business owners! By focusing on a few key areas, you can make the most of your marketing efforts and attract the right customers to your business.
Here are five things that every business owner should consider when marketing their small business:
- Direct Mail Marketing
Yes, I know. Snail mail is so 20th century. But guess what? Direct mail marketing still holds a lot of potential for small businesses. By sending out personalized, targeted mailings to your ideal customers, you can cut through the digital clutter and get your message directly in front of the people who are most likely to be interested in your products or services. Plus, receiving a tangible piece of mail in this day and age is like finding a needle in a haystack – it stands out!
- Targeting Ideal Customers
Let’s face it: not everyone is going to love your business. But that’s okay. By identifying and targeting the people who are most likely to buy from you, you can save time, money, and effort in your marketing and advertising campaigns. Think of it like dating – you want to find the right match, not just any match. So, get to know your ideal customers’ needs, preferences, and behaviors, and tailor your marketing messages accordingly.
- Finding Out What Your Customers Need and Want
In the words of the great Mick Jagger, “You can’t always get what you want. But if you try sometimes, you might find you get what you need.” This rings true for small businesses as well. By soliciting feedback from your customers, you can gain valuable insights into what they’re looking for from your business. Whether it’s through surveys, social media polls, or just simply asking your customers for feedback, listening to your customers’ needs and wants can help you improve your products or services and create more effective marketing campaigns. Having this basic data straight from the people that buy from you can help you hone in your advertising and marketing message to appeal directly to the types of folks you want to work with.
- Following Up With Prospective Buyers
You know what they say – the fortune is in the follow-up! It’s not enough to just attract prospective buyers to your business. You also need to follow up with them to keep the conversation going. This means reaching out to people who have shown interest in your business, providing them with more information, or answering any questions they may have. It’s like keeping in touch with a friend – you don’t want to be a pest, but you also don’t want to be MIA.
- Consistency and Persistence
Rome wasn’t built in a day, and neither is a successful small business. Marketing your business is a marathon, not a sprint. It’s important to stay consistent and persistent with your marketing efforts, even when it feels like you’re not making progress. Don’t give up! Keep trying different strategies and tactics until you find what works best for your business. And remember, slow and steady wins the race.
In conclusion, marketing your small business can be a rollercoaster ride, but by focusing on these five essential marketing strategies you can make the most of your marketing efforts and grow your business.
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