Brochures & Booklets: The Sales Boosters You Didn’t Know You Needed

It seems the whole world feels that using electronic promotional materials is the way to go. Are they right? Are digital marketing business brochures and booklets really the way to go?

If you want to build your business, digital marketing will not do that by itself. Why?

What is the Biggest Drawback of Digital Marketing Materials?

The biggest drawback of digital marketing is it is not real. You cannot touch it, hold it, or recall it later. After it is off the screen, it is gone and replaced by another digital message, often your competition.

The fact is people are inundated with digital marketing and online ads on Google & Social Media, and overwhelmed with spam emails and digital business brochures that sit flagged in their inboxes, unread.

It is too much!! People largely ignore the majority of digital marketing to which they are exposed.

Old-school printed marketing materials, such as business brochures, booklets, catalogs, and flyers can be held, touched, and experienced by the reader. Printed brochures and booklets cut through the clutter and put your business in front of your prospective customers with no competition or spam filters.

Booklets allow you to showcase several products or services and benefit small businesses.

Business brochures and flyers allow you to sell specific products and services.

Where Do You Start When Designing Business Brochures?

Should you do it yourself and use one of those online design templates? Or hire a graphic designer?

The benefit of online templates is that they appear easy. The problem with online design templates is they are impossibly generic and terribly bland.

The purpose of your printed business brochure or booklets is to communicate the benefits of your product or service to the reader to a point where the reader wants to buy something from you. The money you spend hiring a professional graphic designer will be well worth it because your brochure will be unique and will be communicated to the reader.

For there to be a communication to the reader you need to know how to combine the message with the design elements to first capture interest, then to build desire, and then to bring it home with a call to action. There are specific tools of the trade a professional graphics designer has that will accomplish this. The online design templates do not offer this know-how.

Growing your business involves communicating with prospective customers in ways that reach them regularly and often. Also reaching them in ways that will be remembered and responded to.

Using printed marketing materials combined with digital marketing materials will take your business to the next level. You should use both digital and real printed marketing materials but err in the direction of giving your prospects something real, that can be touched, held, and remembered.