Your Competitive Edge: Booklets & Brochures

The home service industries are highly competitive. HVAC, Plumbers, Roofers, Home Improvement, and Contractors have heavy competitive pressures.

So how do you stand out?

How can you close more of the higher-ticket work that is profitable?

You invest a lot of money marketing your business and you generate a fair amount of new leads calling your business. Your biggest challenge is the customer (the new lead) that’s calling you doesn’t know you from Adam.

What is the biggest concern the homeowner has? And no, it’s not price!

The biggest concern a homeowner has is knowing who they can trust with their home. In the home service industry, above everything else, consumers are concerned about trusting you with their home. They worry that you might take their money, do a crappy job, and leave their home a mess.

So what can you do to alleviate their concern?

Assuming you are one of the good guys and stand behind your work, marketing materials are the next step to building homeowner trust. You see we live in a PR world. People will believe the message when it is delivered in a professional way that communicates quality and trust. The first impression is often what guides the purchasing decision.

The most basic marketing first impressions are brochures and booklets. Do you have a high-quality leave-behind brochure that communicates and shows the quality work you have done, your process, your guarantees, and most importantly reviews from satisfied customers?

Professional quality marketing materials are what will separate you from “Chuck with a truck” and the rest of your competition.

A recent survey of home service industry trades found when asked why they didn’t have awesome, up-to-date marketing materials, their answers were predictable:

– No time

– No expertise

– No money

The above are excuses for mediocracy.  I get it, you are busting your tail, you’re shorthanded and customers and vendors are pulling you in all directions. But that is no reason why you cannot have a high-quality brochure or booklet for your business.

There is no question that you have built a great business but if you are going to get to the next level you must invest in marketing materials.

 Tips for Crafting an Irresistible Booklet or Brochure:

1. Know your audience.

• What do they want?

• What concerns do they have?

• How do you solve those needs and concerns?

2. What is your goal for the brochure?

• Branding
• Closing tool
• Customer Education
• Justifying price and quality
• Educating consumers about problems with lower-priced bids.

• Hire a professional marketing company like Wilson Print Marketing which has the expertise and skill to create a top-notch brochure that is an effective and beautiful representation of your business.

Booklets are a hidden treasure in marketing. They offer a customizable, and cost-effective way to engage potential customers and outshine your competition.

The path to sustainable growth lies in you marketing your business well.