Printed booklet brochures and printed catalogs have always been a good way to market goods and services. When the internet came along in the mid 1990s businesses large and small thought they could save printing and mailing costs by publishing their booklet brochures and catalogs online as part of their website. Great idea, right!
What most businesses found is that the web brochures and catalogs may have seemed like a good idea—consumers ended up using them as an ordering mechanism. The only way an online brochure or catalog can generate new business is if you spend thousands of dollars on SEO to keep your website at the top of the searches. With all your competition on the web, that is more difficult than it sounds.
As technology progressed, along came full color digital printing and with that you no longer need to tie up thousands of dollars printing large quantities of brochures, booklet and catalogs. Digital full color printing makes on demand printing and short run printing of brochures, booklet brochures and catalogs extremely affordable.
Not only are printed full color booklet brochures or catalog are effective, but also they are a proven way to sell products and services and it is now very affordable to do so.
Full color printed booklet brochures or printed catalogs will drive traffic sales. The reason for this is that they cut through all the marketing clutter and put your company in the hands of your prospects or customers. Think about it, there are no spam filters in your customer’s mailbox and they will 100% of the time see your material. Plus, in the mailbox there are no popup ads from your competition.
Here are a Few Types of Brochure Booklets & Catalogs
Full Color Brochure. A brochure is usually one large flat sheet that is folded in half making 4 pages for copy. A brochure can also be a trifold. Printed in full color in quantities ranging from 100 to 50,000 brochures. They are a very effective promotional tool for any business.
Printed Booklet Brochure. A booklet brochure is multiple pages and can go as many as 80 pages per booklet. It is similar to a catalog except a catalog usually has more and different products. A printed booklet brochure is usually narrow in focus to a particular product category. Booklet brochures are used to market services where as a catalog usually promotes products. Printed booklet brochures are effective handouts for home shows and trade shows. Booklet brochures are also one of the most versatile commercially printed materials available to you. You have more space and pages to work with, so you can put as much content as you want without worrying too much about crowding the pages.
Printed Catalogs. There is nothing more effective for product advertisement than compiling them into a beautiful and easy-to-read printed catalog. Catalog printing offers your customers a more convenient way to learn about your products and services. You can display customer’s choices and cross promote other products and services. Printed catalogs are also a good tool for your sales team, giving them something to educate the client and help guide the client through their purchase. With digital full color printing you can print lower quantities of your catalogs at a very reasonable price.
Printed Training Manuals. I am slipping this one in, but it is a cousin to booklets and catalogs. Training your people is an easier affair when you have a manual at hand. And when it comes to printing training manuals, you need something with enough space to handle all of the crucial information without being bulky at the same time. Booklets are the cheapest and most effective alternative for training manuals. We can produce to order from 1 to 1,000 quickly and very affordably. No more ugly copies stuffed into plastic sheet protectors. Bring your training manuals up to the new century by having our designers professionally layout and design your training manual as a booklet brochure.
So to sum it up as to why your business needs booklet and catalogs:
- Booklet printing establishes expertise and trust.
You can engage your target customer with relevant and target information. Design you booklets to solve problems for your customers and you will become a resource for them. When customers trust your advice, they’ll want to buy from you. When you hand a customer a nice printed brochure, booklet or catalog it represents an investment and communicates that you are an established and reputable company. Anyone can put up a website, but it does not mean they are established, reputable and that they will be in business six months from now.
10 Common Mistakes and Pitfalls Made On Brochures!
- Connect with your customers.
Because printed booklet brochures and catalogs are intrusive, your customers are seeing just you and not 20 of your competitors. This takes some of the confusion out of your customer’s buying decision.
- Add value and motivate more sales
At the end of the day, it’s about selling your products and services. When you put a well-designed brochure or catalog in the hands of your prospect and customers you will sell more. The Internet and marketing on the Internet are good, but to really drive sales and increase your market you should put information about what you sell and do in as many hands as possible. Nothing to date has proven to replace printed promotional materials. Printed booklets and catalogs can be everything that you need them to be. Partnering with a full service marketing and commercial printing company like Wilson Printing USA can save you time, money and headaches in creating and printing brochures and catalogs for your small business.