How To Get More Leads & Sales
Mark Hale ‐ April 3, 2025
How much business could you generate if you could put a coupon directly into the hands of people who are shopping right now?
You’re probably thinking, “A lot—but how do I get a list of people shopping right now?” The answer: from your website.
Your website is the first place people go when they’re shopping for the products and services you offer. It’s the only place you can get hot leads from people who are actively shopping—now. The problem? Most visitors (roughly 98%) will leave your website without calling or filling out a form—leaving you no way to identify them…or is there?
Visitor Match & Mail identifies people browsing your website and automatically mails them a postcard with a coupon—aka, a reason to buy from you instead of your competitors.
Visitor Match & Mail is a powerful coupon delivery tool. It delivers physical coupons to people who are actively shopping for what you sell—right now. How do we know? Because they’re on your website. There’s no other reason for them to be there unless they’re researching—or shopping.
The Four Basic Types of Coupons:
Highlights:
In 2022, 91% of all Americans used at least one coupon. In total, 177.9 million U.S. adults redeemed coupons.
• 86% of online shoppers are more likely to try a new business because of a coupon; 39% are much more likely.
• 38% of American consumers buy more than they intended when they have a coupon.
• 67% make unplanned purchases because of a coupon.
U.S. Coupon Use Statistics:
Many American consumers report being influenced to buy more—or try new products—when offered a coupon.
• Only 17% of Americans say their shopping behavior is unaffected by coupons.
• 39% would buy a new brand because of a coupon.
• Another 39% would buy sooner than they usually would because of a coupon.
• 18% would return to a brand they had previously purchased from, thanks to a coupon.
• 48% avoid brands that don’t offer any coupons, discounts, or promotions.
• 93% would make repeat purchases from a retailer that provides good discounts.
• 75% of Americans who abandon their online carts say it’s due to price and the absence of coupon discounts.
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