Can Mailing Birthday Cards For Business Clients Improve Customer Retention?
Mark Hale ‐ October 3, 2016
The answer is YES, mailing birthday cards for business clients can improve customer retention and also sales. What is the one thing that every person has? A birthday. Birthdays are celebrated occasions for almost everyone. Mailing birthday cards for business is a way to bond with your customers. For businesses in the medical industry, such as dentists, chiropractors, physical therapists and medical doctors, sending a custom birthday card is an excellent way to make your patients feel appreciated on their special day. Other types of businesses can mail birthday cards to their customers and clients and this will also separate your business from your competition and improve customer retention.
Is It The Same As Sending Email Birthday Cards For Business?
No it is not! Email is so over used that most people view an emailed birthday card with a yawn and next attitude, that is, if the emailed birthday card even gets through the spam filters.
Nothing makes an impression like a birthday card mailed via the United States Post Office. We work very hard to make mailing a birthday card for business very easy and inexpensive by providing templates and even handling the mailing for our clients. You can mail traditional birthday cards for business or something more fun. It is totally up to you what style of birthday cards you use.
There are two basic types of birthday cards for business:
- 5 x 7 fold over card with custom printed envelopes. These cards make a definite positive impression. You can also include a 3 x 5 insert card with a gift offer. Including a gift offer is the icing on the proverbial birthday cake.
- The second type is a 5 x 7 postcard. Postcards are very efficient and are cost effective to print and mail birthday cards for business. You also can still include a gift offer on the postcards.
Can Mailing Birthday Cards For Business Be Used To Get New Business?
Yes it can, we can build mailing lists with your targeted demographic and include birthdays by month. Mailing a birthday card with a special gift offer can be a very effective way to get new business. Technology today allows us to even print the cards using what is called variable data printing. What that means is we can print the postcard with the client’s name printed in the headline and also in several places on the birthday card.
Mailing birthday cards for business is a vital promotional action. We make it easy and inexpensive.
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