Saving Money on Color Printing

‐ February 4, 2014

bigstock-Color-Management-Set-4881241 Color Questions? We’ve Got Answers. Have you wondered-maybe without even knowing it-what are the fundamentals of color printing? Or, how do I determine what type of color printing should be used for my order? Knowing the answer can save you hundreds of dollars.

Color printing is available in many forms. Two-color (spot color) printing and four-color process printing are the most common ways to create color printing. Knowing a little bit about each type of printing can save you time and money on your next printing project.

Two-color printing, as the name suggests, uses only two colors. The colors are printed on the paper without mixing or combining them. The result is a bold, sharp application of color. The advantages are two-fold: one, the color from piece to piece is consistent and invariable. The color quality stays intact even from run to run, years apart. Two, it is usually less expensive because only two colors are used. Additionally, even with two colors, the design potential is considerable. Using shades and half tones, you can make the design come to life with one or two-color spot printing.

In this day of full-color printing, a two-color design can really stand out and set you apart. Often two-color printing is used on NCR forms, pocket folders or flyers with limited graphics. Two-color printing is mainly for offset printing. Because digital printing uses a mix of Cyan, Magenta, Yellow and Black (CMKY) to come up with a wide variety of colors, it is not considered spot-color printing but is called full-color print process printing.

Click Here for Pricing


Process or full-color printing can be done digitally for short runs or offset for large runs. The advantage here is the unlimited design potential available to you. If you are using photos as some part of the material, four-color process printing will bring the piece alive. While it can be more expensive, the output of four-color process printing is rich and vivid because many more colors are attainable.

Today, with digital printing, full-color materials like brochures, full-color flyers and business cards are very inexpensive to print. With the options available to you, it really comes down to what will make the specific item you need printed look the best. Our printing experts can help you determine which would be right for you. Please don’t hesitate to ask!

©2005-2014 Mark Hale, All Rights Reserved

High Quality
Printing And Design

Our Services

  • Postcard Printing
  • Business Brochures
  • Booklet Printing
  • Flyers
  • Signs and Banners
  • Customer Thank You Cards
  • Websites
  • Custom Pocket Folders

    Join 1,000s of
    happy customers

    Amanda Septimo
    My business is located in Wisconsin and I have been a bit frustrated with my local design/print options. I was searching on youtube and came found the Wilson Print Marketing youtube page and I was impressed. I gave them a call and they assisted me in designing a remodeling dream book that I could send to interior designers and general contractors. I am so happy I reached out. The design is AMAZING and the print quality is top of the line. I am so impressed and they will be my go to company for all of my design/print needs.
    Vicki Gailzaid
    I just had a book of poems printed by Wilson Printing and they did more then a fine job! They did it fast and competitively prices as well. Their service is friendly and truly unbeatable. The Owner Mark Hale is top notch also-He listens to what you need and want-Is not robotic but genuinely interested in you and your requirements. I highly recommend this company.
    Jomgg B
    Wow, how refreshing. I saw the YouTube they put out on brochures and liked the information so well I looked up their phone number. I talked to Kelsi and she was so helpful and professional. Real professional company that I plan to align with.
    Alan Holmes
    I have found Wilson Printing to be comprised of friendly, punctual, and dedicated team members. We have utilized them for several projects over the years and will continue to do so in the future. Thank you!
    Roei Azoviv
    Great service
    Jennifer Stepanek
    We have been very happy with Wilson printing. They have been helpful, professional and easy to work with getting our mailers out quickly at a good price. Highly recommend this company.
    Fabrizio Beltran
    Amazing team; I haven’t seen a company with such great customer service in years; from the office front desk to production to delivery. Reliable, organized, and high quality.
    Ulan Nutritional Systems, Inc.
    LOVE this place! They always print everything perfectly, onetime (usually faster) and they are very friendly. Don't go anywhere else for printing!!
    Marcy Sargeant
    Wilson Printing staff are professionals who are easy to work with, fast, friendly and competent. I'm so pleased our promotional products. I highly recommend them.
    Jennie Polson
    We recently were looking for an alternative for our printing needs. The staff at Wilson Printing helped me from design concept, pricing to fit our budget, difficultly with addresses, and etc. I could go on and on. Every question I had was researched and answered. They will walk you through the process and help you determine exactly what you need and work within your budget. You can not go wrong with them. It is family owned and operated and their customer service is 10 stars not just 5!!
    Save 10% By ordering business holiday cards before Oct 1st
    We make printing and mailing holiday cards easy! Fill out the form and you will be redirected to our holiday catalog of over 300 designs.
    Get Exclusive Offers and Discounts
    • Order quantities as low as 50 • Super fast turnaround • Free graphic design • Save 50% on postage for quantities of 200 or more!
    Overlay Image