Saving Money on Color Printing

Mark Hale ‐ February 4, 2014

Color Questions? We’ve Got Answers. Have you wondered-maybe without even knowing it-what are the fundamentals of color printing? Or, how do I determine what type of color printing should be used for my order? Knowing the answer can save you hundreds of dollars.

Color printing is available in many forms. Two-color (spot color) printing and four-color process printing are the most common ways to create color printing. Knowing a little bit about each type of printing can save you time and money on your next printing project.

Two-color printing, as the name suggests, uses only two colors. The colors are printed on the paper without mixing or combining them. The result is a bold, sharp application of color. The advantages are two-fold: one, the color from piece to piece is consistent and invariable. The color quality stays intact even from run to run, years apart. Two, it is usually less expensive because only two colors are used. Additionally, even with two colors, the design potential is considerable. Using shades and half tones, you can make the design come to life with one or two-color spot printing.

In this day of full-color printing, a two-color design can really stand out and set you apart. Often two-color printing is used on NCR forms, pocket folders or flyers with limited graphics. Two-color printing is mainly for offset printing. Because digital printing uses a mix of Cyan, Magenta, Yellow and Black (CMKY) to come up with a wide variety of colors, it is not considered spot-color printing but is called full-color print process printing.

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Process or full-color printing can be done digitally for short runs or offset for large runs. The advantage here is the unlimited design potential available to you. If you are using photos as some part of the material, four-color process printing will bring the piece alive. While it can be more expensive, the output of four-color process printing is rich and vivid because many more colors are attainable.

Today, with digital printing, full-color materials like brochures, full-color flyers and business cards are very inexpensive to print. With the options available to you, it really comes down to what will make the specific item you need printed look the best. Our printing experts can help you determine which would be right for you. Please don’t hesitate to ask!

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Amanda Septimo

2020-07-02

My business is located in Wisconsin and I have been a bit frustrated with my local design/print options. I was searching on youtube and came found the Wilson Print Marketing youtube page and I was impressed. I gave them a call and they assisted me in designing a remodeling dream book that I could send to interior designers and general contractors. I am so happy I reached out. The design is AMAZING and the print quality is top of the line. I am so impressed and they will be my go to company for all of my design/print needs.

Vicki Gailzaid

2020-05-19

I just had a book of poems printed by Wilson Printing and they did more then a fine job! They did it fast and competitively prices as well. Their service is friendly and truly unbeatable. The Owner Mark Hale is top notch also-He listens to what you need and want-Is not robotic but genuinely interested in you and your requirements. I highly recommend this company.

Jomgg B

2020-01-20

Wow, how refreshing. I saw the YouTube they put out on brochures and liked the information so well I looked up their phone number. I talked to Kelsi and she was so helpful and professional. Real professional company that I plan to align with.

Alan Holmes

2019-10-10

I have found Wilson Printing to be comprised of friendly, punctual, and dedicated team members. We have utilized them for several projects over the years and will continue to do so in the future. Thank you!

Roei Azoviv

2019-10-03

Great service

Jennifer Stepanek

2019-09-26

We have been very happy with Wilson printing. They have been helpful, professional and easy to work with getting our mailers out quickly at a good price. Highly recommend this company.

Fabrizio Beltran

2019-09-24

Amazing team; I haven’t seen a company with such great customer service in years; from the office front desk to production to delivery. Reliable, organized, and high quality.

Ulan Nutritional Systems, Inc.

2019-09-23

LOVE this place! They always print everything perfectly, onetime (usually faster) and they are very friendly. Don't go anywhere else for printing!!

Marcy Sargeant

2019-08-26

Wilson Printing staff are professionals who are easy to work with, fast, friendly and competent. I'm so pleased our promotional products. I highly recommend them.

Jennie Polson

2019-05-28

We recently were looking for an alternative for our printing needs. The staff at Wilson Printing helped me from design concept, pricing to fit our budget, difficultly with addresses, and etc. I could go on and on. Every question I had was researched and answered. They will walk you through the process and help you determine exactly what you need and work within your budget. You can not go wrong with them. It is family owned and operated and their customer service is 10 stars not just 5!!