The #1 Leak in Your Roofing Marketing (and How to Fix It)

If you’re spending money to drive traffic to your website — whether it’s through Google Ads, SEO, Facebook, or postcard campaigns — there’s a silent leak in your roofing marketing funnel that’s costing you hundreds of thousands in sales.

And it’s not your ad strategy.

It’s not your website design.

It’s not even your pricing.

It’s what happens after someone visits your website… and leaves without contacting you.

Less than 2% of people who visit the average website fill out a form or call. Why?

Two reasons:

1. A new roof is a big purchase — not an impulse buy.
2. Google stacks every competitor you have in the county on the search results. So they visit your site, then go to the next one, and a minute later have forgotten all about your company.

Let’s walk through a real-world example.

Say you spend $1,000 per week driving traffic to your roofing site. That brings in around 100 visitors per week — or 400 to 1,000 visitors per month.

Here’s the problem:

Only about 2% of website visitors actually convert — meaning they fill out a form or pick up the phone. That’s just 8 to 20 leads per month from your 400 to 1,000 visitors.

Now let’s say half of those leads actually schedule an appointment. That’s 4 to 8 inspections.

And you close half of those. That’s 2 new roofing jobs per month.

With an average roof replacement ranging from $10,000 to $20,000+, sure — that’s not a bad return.

But what about the other 392 visitors who left your site and never came back? You paid for that traffic. Are you just going to lay down and let one of your competitors scoop up the business from the interest you generated?

Those people were interested. They were shopping. They were in the market. But like most homeowners, they checked out a few sites, maybe got distracted, weren’t quite ready to spend or go into debt for another $10k to $20k. So they parked their interest. It’s not an emergency — yet.

And let’s be real — buying a new roof is not an impulse purchase.

Most homeowners know they’re going to need a new roof long before they finally make the call.

But $10,000 to $20,000 is a big decision — so they kick the can down the road. They research. They look at reviews. They peek at a few competitors. Then they go quiet… for weeks or even months.

Visitor Match & Mail gives you a second shot at those leads — and something even more valuable:

A LIST OF PEOPLE ACTIVELY RESEARCHING AND SHOPPING FOR A NEW ROOF!

Yes, really. Each week, you get a downloadable list of homeowners who visited your website — with addresses — so you can see exactly who’s in the market. It’s a marketer’s dream: access to people who are actively shopping. And if you have Visitor Match & Mail, you’ll have that list.

That kind of intel used to be impossible unless someone filled out a form. Not anymore!

They visit. We identify the address, mail them — and you can use the list for another mailing.

Simple. In the roofing business, the fortune is in the follow-up.

And when that homeowner finally decides, “Okay, it’s time,” guess who they remember?

The roofer who followed up. The one who stayed in front of them — without pestering or hard selling.

Even just one extra roof per month can cover the cost of Visitor Match & Mail many times over.

So if you’re tired of watching valuable leads slip through your fingers — plug the leak, and turn your website traffic into real, trackable, bankable opportunities.