OMG! Somebody Moved My Advertising Cheese!
Mark Hale ‐ March 12, 2019
Have you noticed that it seems to be getting harder and harder to advertise your business? Things you did a few years ago do not seem to be working like they used to?
What has happened is the entire marketing and advertising paradigm shifted dramatically about 6 to 8 years ago. You can blame the Internet for moving your advertising cheese.
The Internet changed everything. smartphones came on the scene. Suddenly people have hundreds of choices for just about every product or service sold at their fingertips.
Peoples’ shopping and buying habits changed. It use to be that if people had a need or interest they would pick up the phone and call you or come to your business location. Now they go online and research before they do anything.
In fact, over 90% of people go online and research before they buy AND according to Google Analytics, 96% of the people who go to your website will leave without taking any further action. Your prospects will not fill out a form; they will not download that free info booklet, and they will not sign up for your newsletter. They just leave.
The Internet is an extremely large universe of potential customers for you. The problem is it can get expensive to advertise on the Internet. You have larger competitors who can spend a lot more money than you.
We are helping businesses, like yours, get back their advertising cheese with a product called Direct Mail Scout. In a nutshell, what we do is combine a targeted direct mail piece with Google & Facebook to follow up with hot prospects and track every respondent 100%. Remember the point above about 96% of the people who go to your website and leave?
The important thing to remember is that people who are on your website are in the market to buy what you do. What if you could know who these hot prospects were and put a special offer or incentive in their hands now before they went to a competitor?
Now we can even tell you the names and addresses of EVERYONE who goes to your website.
Direct Mail Scout is changing everything about how you get new customers.
If you would like more information, call us at 727-536-4173 or click here to have one of our Direct Mail Scout Consultants contact you!
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