Direct Mail Printing Tips that Make Cents

‐ April 22, 2014

Business: Define Your Target, Reach The Right Market Click Here for Postcard Specials & Pricing!

While direct mail is more expensive than electronic messaging, direct mail marketing continues to bring in more money than any other advertising channel. Why?

The reason is that no other medium allows you to target your market so directly as direct mail does.

Direct mail comes in many different forms: postcards, sales letters, note card mailers or self-mailing brochures.

Many businesses, with the economy the way its been the last few years (including many of your competitors), have switched advertising channels to the Internet or email marketing only. Web ads and email marketing definitely have a place, but they are only a part of your answer. Because there are no spam filters on your prospects home mailboxes and there are fewer of your competitors in the mailbox, direct mail allows you to stand out and get noticed. This means that you will generate more sales.

Click Here for Pricing for a Direct Mail Campaign

Direct mail allows you to put something solid in the hands of your prospect. The attitude during the last few years was “we are switching everything to digital, nothing printed.” This is fine, but the fact is when it comes to buying, people are still touchy-feely. They like to hold and touch. The solid nature of direct mail makes your message more real to the prospect, and if your ad is designed properly with a good competitive offer you will drive more traffic and sales to your business.

Contrary to popular belief, bulk mail rates have not risen very much in the last few years. It is still very affordable. In fact with the post office’s release of the Every Door Direct Mail program you can mail (up to) a jumbo 8.5 x 14 size postcard to your prospects for around 17 cents postage per card, and you don’t need to buy a mailing list. What else can you do that is for sure going to end up in the hands of your prospect for just 17 cents.

Here are a few ways to optimize your direct-mail expenses and get the most bang for your advertising buck:

  • Use full color printing. With the advent of four color process printing and digital printing, the cost of full color printing has come way down. Full color printing allows you to bring your message to life.
  • Beware of bleeds (printing that runs to the edges of the paper). Bleeds can sometimes require larger sheets that need to be trimmed, resulting in higher costs.
  • Plan mailings in advance to save on potential rush charges.
  • Make sure you have a good mailing list.  A bad or outdated list is one of the three reasons why direct mail can fail. We can help you find a targeted list for your business but you have to know who the best prospects are for your service. If you are using your own list of customers and prospects, ask us to de-dup the list for you. We can also run a National Change of Address (NCOA) on your list, updating addresses. This will save you money on wasted postage cost.
  • Make sure your message is targeted to the people you are mailing to. A poorly targeted message will not generate response, this is true with any type of advertising you do.
  • Make sure you have a compelling offer. The offer is the most important part of your direct mail piece.
  • Choose a company to help you that is a full service printing and marketing company. Wilson Printing provides graphic design services, prints postcards and other direct mail in house, AND is a full service direct mail house. By providing all these services we eliminate the middleman and can save you money on your direct mail marketing.

Our team here at Wilson Printing USA can help you navigate the choices in front of you when it comes to getting the best form of direct mail for your business and more importantly a type of direct mail that will get you noticed by your target prospects. Because we are not a “postcard” company who has to sell postcards, we are free to direct you to the type of direct mail piece that will work best for your business.

Click Here to See Postcard Samples!

©2005-2014 Mark Hale, All Rights Reserved

High Quality
Printing And Design

Our Services

  • Postcard Printing
  • Business Brochures
  • Booklet Printing
  • Flyers
  • Signs and Banners
  • Customer Thank You Cards
  • Websites
  • Custom Pocket Folders

    Join 1,000s of
    happy customers

    Amanda Septimo
    2020-07-02
    My business is located in Wisconsin and I have been a bit frustrated with my local design/print options. I was searching on youtube and came found the Wilson Print Marketing youtube page and I was impressed. I gave them a call and they assisted me in designing a remodeling dream book that I could send to interior designers and general contractors. I am so happy I reached out. The design is AMAZING and the print quality is top of the line. I am so impressed and they will be my go to company for all of my design/print needs.
    Vicki Gailzaid
    2020-05-19
    I just had a book of poems printed by Wilson Printing and they did more then a fine job! They did it fast and competitively prices as well. Their service is friendly and truly unbeatable. The Owner Mark Hale is top notch also-He listens to what you need and want-Is not robotic but genuinely interested in you and your requirements. I highly recommend this company.
    Jomgg B
    2020-01-20
    Wow, how refreshing. I saw the YouTube they put out on brochures and liked the information so well I looked up their phone number. I talked to Kelsi and she was so helpful and professional. Real professional company that I plan to align with.
    Alan Holmes
    2019-10-10
    I have found Wilson Printing to be comprised of friendly, punctual, and dedicated team members. We have utilized them for several projects over the years and will continue to do so in the future. Thank you!
    Roei Azoviv
    2019-10-03
    Great service
    Jennifer Stepanek
    2019-09-26
    We have been very happy with Wilson printing. They have been helpful, professional and easy to work with getting our mailers out quickly at a good price. Highly recommend this company.
    Fabrizio Beltran
    2019-09-24
    Amazing team; I haven’t seen a company with such great customer service in years; from the office front desk to production to delivery. Reliable, organized, and high quality.
    Ulan Nutritional Systems, Inc.
    2019-09-23
    LOVE this place! They always print everything perfectly, onetime (usually faster) and they are very friendly. Don't go anywhere else for printing!!
    Marcy Sargeant
    2019-08-26
    Wilson Printing staff are professionals who are easy to work with, fast, friendly and competent. I'm so pleased our promotional products. I highly recommend them.
    Jennie Polson
    2019-05-28
    We recently were looking for an alternative for our printing needs. The staff at Wilson Printing helped me from design concept, pricing to fit our budget, difficultly with addresses, and etc. I could go on and on. Every question I had was researched and answered. They will walk you through the process and help you determine exactly what you need and work within your budget. You can not go wrong with them. It is family owned and operated and their customer service is 10 stars not just 5!!
    testimonials
    Save 10% By ordering business holiday cards before Oct 1st
    We make printing and mailing holiday cards easy! Fill out the form and you will be redirected to our holiday catalog of over 300 designs.
    Get Exclusive Offers and Discounts
    • Order quantities as low as 50 • Super fast turnaround • Free graphic design • Save 50% on postage for quantities of 200 or more!
    Overlay Image