How Every Door Direct Mail Changed The Way Direct Marketers Market

‐ September 28, 2015

What is Every Door Direct Mail?

If you want more customers for your business it’s time to go old school marketing, but with a twist. Sure, you have many ways you can advertise your business today. The Internet is obviously one way you can advertise, but as for effectiveness, direct mail is the best because you put your message directly into the hands of a prospect.

The United States Postal Service has made it incredibly easy to reach every mailbox without having to buy a mailing list or address every single piece. The service is called Every Door Direct Mail (or EDDM for short).

Combine Google & Social Media With Your Postcard Mailer, Learn More!

The Every Door Direct Mail process is as basic as it can get

  1. Have your EDDM postcards, brochures or booklets designed and printed following the USPS size guidelines. We can send you the EDDM Size Specs – just click here.
  2. Bundle your EDDM pieces per postal regulations.
  3. Deliver the EDDM paperwork, bundles and postage check to the post office of the town where the mailing is to be delivered in.

What is the postage rate for EDDM?

The postage rate for EDDM will average between .15 – .21 cents per piece. This postage rate makes it affordable for many service businesses to market to entire neighborhoods or zipcodes. Using the tool on the USPS website you simply enter the address or zip code you would like to target. A map will pop up showing you how many routes there are in that area and how many homes are in each route and what the postage cost will be to mail to that route.

Click Here For EDDM Campaign Pricing

Create An Offline – Online Connection

Today everyone has a smartphone and every smartphone has the ability to scan a QR code. By including a QR code on your EDDM postcard you provide the recipient a way to go directly to your website or a landing page on your website.

The QR code leads to a mobile-friendly website where potential customers can view a gallery of pictures, videos or to download a coupon. Adding a QR code to your EDDM piece will improve responses.

Do I need to buy a mailing list for an Every Door Direct Mail campaign?

No list is needed for this program. You are mailing to carrier routes in a particular areas. This program saves you money and allows you to market to more people effectively.

Every Door Direct Mail gives you a way to reach customers and put an offer in their hands for pennies. You can mail postcards, booklets and large brochures with EDDM. If you would like some samples or ideas for EDDM mailers for you business, send us an email. We would be happy to send you some ideas.

©2005-2015 Mark Hale, All Rights Reserved.

High Quality
Printing And Design

Our Services

  • Postcard Printing
  • Business Brochures
  • Booklet Printing
  • Flyers
  • Signs and Banners
  • Customer Thank You Cards
  • Websites
  • Custom Pocket Folders

    Join 1,000s of
    happy customers

    Brad Woolwine
    Ive been working with Kelsi at Wilson Printing for several years, and they have always came through with every request.
    Savannah Hoopii
    Great service and quick turnarounds!
    Marketing HiveStyle
    Mark and Daniel are awesome!! Hive recently had the pleasure of working with Wilson Print Marketing, and I must say that their services exceeded our expectations. Wilson Print Marketing not only delivered high-quality printed materials but also demonstrated their expertise in creating impactful marketing campaigns.
    Tiffany Gardner
    I have used Wilson Printing several times now. They always deliver a good product quickly and have good customer service.
    Eric Steele
    Dealing with Wilson Print Marketing is smooth & easy. 10/10 Service!
    Robin Hod
    Excellent, upbeat service. Very professional and at the same time very friendly! And most importantly getting me results. I strongly recommend!
    Patrick Williams
    I have been working with Wilson printing for years. Always great service, price and delivery on time. Highly recommend!!!! Patrick, Williams Insurance.
    Sheree Broadhurst
    We love working with Wilson printing! Their customer service and their work is exceptional. They quickly respond, they quickly delivery proofs, and they quickly deliver the finished product. They help us with all our printing and design for marketing. Kelsi goes above and beyond and we would not use anyone else at Mease Life.
    SunBelt Home Sales
    I have been using them for years. Quick and efficient!